13. RADIO LISTENING ON THE INCREASE 2.7 million consumers in ROI listen to the radio Morning radio listening while travelling also up 100,000 26% 30% “I often notice the advertisements on the radio” 19% 46% Base: All Radio Listeners 15+ Base: All Adults 15+ Source: ROI TGI 2011
14. DIGITAL NEWS SOURCES HOW CONSUMERS ACCESS CONTENT? Over 1 million people access news via websites (35% of online population) 160,000 use mobile apps for news 90,000 download news-related podcasts Source: ROI TGI 2011 Base: All Adults 15+
15. Word of mouth What are iRISHconsumers talking about? Food & Dining: 80%. Top Areas of Interest: Holidays & Travel: 80% Holidays & Travel: 76% Politics: 76% Sport: 85%. Films: 75% Politics: 79% Base: All Adults 15+ Source: ROI TGI 2011
16. STATE OF THE MOTORING MARKET IN ROI CAR PURCHASING SELECTED FACTORS Base: All Adults 15+ who own at least one car Source: ROI TGI 2006 -2011
17. DIY ON THE UP 2.1 million adults have done DIY in last 12 months Rise of 100,000 in number doing DIY in last year 76% claim, if they want something – they’ll save for it. Source: ROI TGI 2011 Base: All Adults 15+
18. TGI LIFE EVENTS Targeting CONSUMERS BY CIRCUMSTANCES Three new life events added to ROI TGI 2011 Finish Repaying Mortgage Gap Year Redundancy 59% of this group consider themselves to be “very good at managing money”. 170,000 adults have experienced being made redundant in last 12 months. They are 20% more likely to be in the ABC1 social grade 14% of students have either recently taken or are about to take a gap year Source: ROI TGI 2011 Base: All Adults 15+
19. RUGBY & GOLF SPORTING SUCCESSES 26% rise in reading about golf in newspapers 60,000 rise in number of adults watching rugby on TV 20,000 rise in adults reading about rugby in newspapers 169,000 now follow rugby online, up from 132,000 in 2010 520,000 watch golf on TV, up from 480,000 in 2010. Base: All Adults 15+ Source: ROI TGI 2011
Editor's Notes
In the past few years factors such as car reliability, fuel consumption and price have risen dramatically – while style / design and brand image are seen to be less significant. Insurance premiums are also more important to consumers when choosing a car than they were 12 months ago.
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