Highlights of new additions to the data for Kantar Media TGI's R2 Youth TGI study of young people

1. TGI Youth 2015 R2
New additions to the study

2. Internet and Communications
Online Music – New Options Added (7-19)
Males aged 15-19, living
in Greater London are
211% more likely to
listen to online music via
PlayStation Music.
Females aged 11-14
living in Greater London
are 19% more likely to
listen to music via Google
Play.
Males aged 7-10 living in
Scotland are 9% more
likely to listen to music via
Xbox Music.
Females aged 15-19 living in
The North are 257% more
likely to listen to music via
Blinkbox Music. Whereas
they are 16% less likely to
in The South West
Base: Youth 7-19 Source: Youth TGI 2015 R2

3. Internet and Communications
Internet – New Websites Added (7-19)
Source: Youth TGI 2015 R2

4. Internet and Communications
Apps for Mobile Phones and Tablet Computers
Additions to types
Search/Information
(11-19)
Instant
Messaging/Video
Calling
(11-19)
Music/Radio
(7-19)
Video/TV/Film
(7-19)
Books
(7-19)
News
(11-19)
Weather
(11-19)
Fitness
(11-19)
Source: Youth TGI 2015 R2

5. Base: Youth 7-19 Source: Youth TGI 2015 R2
Greater London: [175]
South West : [59]
Wales: [137]
East Midlands: [98]
West Midlands : [159]
Yorkshire & Humberside : [25]
North West: [172]
Scotland: [84]
Television
TV on Demand – New Service Added (7-19)
Age
Group
Vert%
7-10 39%
11-14 23%
15-19 38%

6. Leisure
Sports and Leisure Activities
Options added to Club Memberships
Cricket Club
(7-10)
Rugby Club
(7-10)
Tennis Club
(7-10)
(11-14)
(11-14)
(15-19)
(15-19)
Source: Youth TGI 2015 R2

7. Leisure
Sports Clothing and Equipment
New options added for Items
(7-19) (7-19)
Activity Tracking Wristband Swimwear & Accessories
Source: Youth TGI 2015 R2

8. Consumer Electronics
Mobile Phones – New Options Added
New Questions
How often do you
change or upgrade
your mobile
phone?
Do you have a smart
watch which can be
linked to your
smartphone?
(7-19)
(11-19)
New Brands
(7-19)
Operating System
Used
(11-19)
Source: Youth TGI 2015 R2

9. Consumer Electronics
Mobile Phones – New Options Added (11-19)
Functions Used – Tracking Health
and Fitness
Service Subscribed To
Live TV
Text
Alert
Service Music
Streaming
Females are 85%
more likely to use
Tracking Health
and Fitness Apps
while Males are
only 6% more
likely to.
Base: Youth 7-19 Source: Youth TGI 2015 R2

10. Consumer Electronics
New Options – Games Bought
(15-19)
(15-19)
(15-19)
(15-19)
(15-19)
(15-19)
(7-19)
(7-14)
(11-14)
Source: Youth TGI 2015 R2

11. Consumer Electronics
New Options
Bought From (7-19) Accessories (7-19)
Camera
NFC Figurines
Source: Youth TGI 2015 R2

12. Consumer Electronics
Music Systems – New Options (7-19)
Desktop/Laptop Tablet Computers
Source: Youth TGI 2015 R2
82% of 15-19 year olds use YouTube to listen
to music via their Desktop/Laptop.
Youths aged 11-14 are 70% more likely to
listen to music off Vevo via their Tablet
computer.
Base: Youth 15-19/11-14

13. Consumer Electronics
DVD/Blue-Ray/Digital Players & Recorders (7-10)
Fast Forwards Through Adverts?
Yes No
Source: Youth TGI 2015 R2
50% of youths who fast
forward adverts disagree
that most advertising is
truthful
Youths who do not fast forward
advert are 13% more likely to
agree that they like adverts on TV.
New Question

14. Outdoor Media
Outdoor Advertising – Seen In The Past Week
Digital/TV Screens
(11-19)
Youths living in Greater London aged
11-14 are 282% more likely to have
seen Underground Advertisement.
50% of Youths aged 15-19 have
seen Advertising at a bus stop
within the past week
All Other Media e.g.
Posters/Billboards
(11-19)
Base: Youth 7-19

15. Outdoor Media
Outdoor Advertising – Seen In The Past Week
Advertising in Cinema Foyers
(11-19)
Advertising at a Cinema
(7-10)
Source: Youth TGI 2015 R2

16. Outdoor Media
New Question added (11-19)
Have you done any of the following in response to
outdoor advertising?
• Research a product
• Purchased a product
• Talked with friends about a product
• Used my phone to scar a QR code on an advert
• Taken a photo of an advert
Source: Youth TGI 2015 R2

17. People
Music Stars (7-19)
Source: Youth TGI 2015 R2

18. CONTACT
Kantar Media TGI
Ealing Gateway
26-30 Uxbridge Rd
London
W5 2AU
@KantarMediaTGIW: tgi.kantarmedia.com/uk