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Turtle
 
•  Profile
 locked
 down
 (or
 not
 present)
 
•  Share
 content
 with
 family
 and
 personal
 friends
 
•  Li8le
 benefit
 to
 your
 organizaLon/professional
 
Jelly
 Fish
 
•  Profile
 open
 to
 all
 
•  Share
 content
 &
 engage
 frequently
 with
 li8le
 censoring
 
•  PotenLal
 decrease
 in
 respect
 
Chameleon
 
 
•  Profile
 open,
 curated
 connecLons
 
•  Engagement
 Strategy:
 
 Purpose,
 Audience,
 Persona,
 Tone
 
•  Increased
 thought
 leadership
 for
 you
 and
 your
 
organizaLon
 
Based
 on
 “When
 World’s
 Collide”
 
 Nancy
 Rothbard,
 JusLn
 Berg,
 Arianne
 Ollier-­‐Malaterre
 (2013)
 
What
 Kind
 of
 Social
 Animal
 Are
 You?
 
 

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