SlideShare a Scribd company logo
1 of 48
Download to read offline
Networked Leadership Skills:
Using Social Media
and Networks for Social Change
Beth Kanter , Master Trainer, Blogger, and Author
Guest Lecture
University of California, Berkeley
Haas School of Business
Spring 2014 MBA/EWMBA 292
Jane Wei-Skillern, Adjunct Associate Professor
Networks for Impact: Social Innovation’s Next Frontier
Beth Kanter: Master Trainer, Author, and Blogger
@kanter
http://bethkanter.wikispaces.com/uc-berkeley
http://teamcoco.com/video/linkedin-11-07-2013
Networked Leadership Skills for Social Change
Beth
160,048
Conan
125,865
Broadband
Mobile
Social Networks
3 Digital Revolutions
NGO Photography
Networked Leadership Skills for Social Change
Networked Nonprofits Defined
Simple, agile, and
transparent
nonprofits.
They are experts at
using networks and
social media tools to
make the world a
better place.
What: Social networks are
collections of people and
organizations who are connected to
each other in different ways through
common interests or affiliations. A
network map visualize these
connections. Online and offline.
Why: If we understand the basic
building blocks of social networks,
and visually map them, we can
leverage them for our work and
organizations can leverage them for
their campaigns. We bring in new
people and resources and save time.
A Quick Network Primer
Core
Ties Node
Cluster Periphery
Hubs or
Influencers
Cheat Sheet: Network Visualization
Network Maps
Two Lenses
1: Whole Network
2: Professional Network (Ego)
Whole Networks: Movements
Whole Networks: Organizational Network
Whole Networks: Twitter Hashtag: WEF 2030
Professional Networks for Social Change Goals
National Wildlife Federation
Brought together team that is
working on advocacy strategy to
support a law that encourages
children to play outside.
Team mapped their 5 “go to
people” about this issue
Look at connections and strategic
value of relationships, gaps
Professional Networks: On Social Media
“Visualizing my professional networks
on social media can be helpful as a
journalist and content curator to
identify potential sources online.”
Exercise: Analyze and Visualize Your Professional Network
Building Your Professional Network
Step 1. Reflect on the Diversity of Your Existing Network
Who are the people that you most frequently communicate with in order to get
your work done or learn something related to your professional work or career
goal?
Look at the people you put in your network
Do an analysis based on:
-Age
-Organizational Affiliation
-Gender
-Area of Expertise
-Geographic Location
-How You Connect: Face-to-Face, Social Media
Is your network diverse enough?
Diversity = innovation
Are you getting new ideas from your network?
Source: @hjarche
Building Your Professional Network
Step 2. Think about your current work or career goal
• Brainstorm a list of the content areas where you want
to increase your professional knowledge and
learning.
• What is it that you need to know or be able to do as
part of your job?
• What types of professionals do you need to connect
with to support your learning, work, or career goals?
Building Your Professional Network
Step 3: What are the gaps in your network?
• What are some ways you can make connections to support your
goals or learning?
• What is? What can be? What needs to change?
LinkedIn Network
• What patterns do you see?
• What surprises you?
• What might you do differently with your network to reach goals?
http://inmaps.linkedinlabs.com/network
A
C
B
Visualizing Is Noticing Your Network
Online Networking Tools Help You Visualize and Build
Building Your Professional Network
Step 4: Building Your Network with Social Media
• Use LinkedIn InMap to visualize your network (50 +
connections)
• Color code the clusters
• What are some of the patterns?
• Is there enough diversity?
• Can you fill any gaps?
http://inmaps.linkedinlabs.com/network
PAN
CAN
FAN
Draw Your Map
• Use sticky notes, markers and
poster paper to create your
professional network map.
• Think about your learning,
work, or career goals and
brainstorm a list of “go to”
people
• Decide on different colors to
distinguish between different
sub-groups, write the names
on the sticky notes
• Identify influencers, specific
ties and connections. Draw
the connections
Walk About, View Other Maps, Leave Notes
Visualize, develop, and weave relationships with others to help
support your learning goals.
What insights did you
learn from mapping your
network?
What did you learn from
looking at the other
network maps?
Report Out
Techniques and Tools: How To Visualize Your Network
http://www.bethkanter.org/catechfestla/
Practical Ways To Apply Networked Mindset Using Social Media
• Be A Bridge: Introduce people in your network to one another. You need to let
them know why you are making the introduction and this can be done online or
offline.
• Look for Islands: Those on the edge can lead to new groups and ideas
• Work Transparently: The more public you are, the easier you can be found, the
more opportunities you have.
• Engage New Perspectives: We tend to stay in our comfort zones and don’t engage
different perspectives — learning from adjacent practices can be useful.
• Ask Questions of the network and experts: Social network tools make it very
easy to ask questions to individuals and groups of individuals. You can also
identify experts in your network on specific topics and ask them questions to help
your learning or open the way to other sources. Other times you will follow the
community or network conversation on a topic.
• Share Learning: To share learning, you have to intentionally hit the pause button
and reflect. One way to incorporate this technique into your day is to set aside
five minutes at the end of the day for reflection.
Twitter for Professional Networking
Twitter for Professional Networking
Exercise: Getting Ready for Networking
1. Who are you?
2. Why should someone want to connect with you?
3. What makes you unique?
4. What is your professional interest?
Five Minute Exercise:
Twitter Best Practices and Practicing – Personal Profile
Craft Your
Twitter Elevator
Speech
Reflection
• What are some ways that visualizing your professional network has helped
you think about strategy?
• What is one small action step that you can commit to doing to leverage your
network to support your goals?
Networked Nonprofits
Simple, agile, and
transparent
nonprofits.
They are experts at
using networks and
social media tools to
make the world a
better place.
If you can’t fly then run, if you can’t run then walk, if you can’t
walk then crawl, but whatever you do you have to keep
moving forward.”
CRAWL WALK RUN FLY
Maturity of Practice: Network Nonprofits
Linking Social with
Results and
Networks
Pilot: Focus one
campaign or channel
Incremental Capacity
Ladder of
Engagement
Content Strategy
Best Practices
Some measurement
and learning in all
above
Communications
Strategy
Development
Culture Change
Network Building
Many champions &
Influencers
Multi-Channel Engagement,
Content, and Measurement
Reflection and Continuous
Improvement
Maturity of Practice: Crawl-Walk-Run-Fly
Categories Practices
CULTURE Networked Mindset
Institutional Support
CAPACITY Staffing
Strategy
MEASUREMENT Analysis
Tools
Adjustment
LISTENING Brand Monitoring
Influencer Research
ENGAGEMENT Ladder of Engagement
CONTENT Integration/Optimization
NETWORK Influencer Engagement
Relationship Mapping
1 2 3 4
A Networked Mindset: A Leadership Style
• Leadership through active social participation
• Listening and cultivating organizational and
professional networks to achieve the impact
• Sharing control of decision-making
• Communicating through a network model,
rather than a broadcast model
• Openness, transparency, decentralized decision-
making, and collective action.
• Being Data Informed, learning from failure
The Social CEO: In Service of Strategy
Civil Society Engagement Around Policy Issues
Authenticity
Open and accessible to the world and
building relationships
Making interests, hobbies, passions visible
creates authenticity
Networked Leadership Skills for Social Change
Tweets links related to organization’s mission
and work as a bipartisan advocacy organization
dedicated to making children and families a
priority in federal policy and budget decisions.
Blending Network Strategy With Communications Strategy
From
CEO
to
CNO
SEEK SENSE SHARE
Identified key blogs and
online sites in issue area
Scans and reads every
morning and picks out best
Summarizes article in a
tweet
Writes for Huffington Post
Engages with aligned
partners
Presentations
Networking Is Dynamic Learning
Feeding A Network of Networks
A Bridge Between Network of Networks
Share Pair: What is one insight about networks,
networked nonprofits, or strategic use of social
media for social change?
Flickr Photo by John K
One Minute of Silence: What is one idea that you can put into
practice next week? Write down on an index card
Raffle!
Thank you!
www.bethkanter.org
www.facebook.com/beth.kanter.blog
@kanter on Twitter

More Related Content

More from Beth Kanter

Nonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for HumanityNonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for HumanityBeth Kanter
 
FireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy FundraiserFireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy FundraiserBeth Kanter
 
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...Beth Kanter
 
Happy Healthy Nonprofit: Strategies for Impact without Burnout
Happy Healthy Nonprofit:  Strategies for Impact without BurnoutHappy Healthy Nonprofit:  Strategies for Impact without Burnout
Happy Healthy Nonprofit: Strategies for Impact without BurnoutBeth Kanter
 
Creating the Ideal Workplace Culture
Creating the Ideal Workplace CultureCreating the Ideal Workplace Culture
Creating the Ideal Workplace CultureBeth Kanter
 
New Hampshire Nonprofits
New Hampshire NonprofitsNew Hampshire Nonprofits
New Hampshire NonprofitsBeth Kanter
 
Avoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative OverloadAvoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative OverloadBeth Kanter
 
Nonprofit Day 2017 - Keynote
Nonprofit Day 2017 - KeynoteNonprofit Day 2017 - Keynote
Nonprofit Day 2017 - KeynoteBeth Kanter
 
Forefront Conference Keynote
Forefront Conference KeynoteForefront Conference Keynote
Forefront Conference KeynoteBeth Kanter
 
IFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser BurnoutIFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser BurnoutBeth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopBeth Kanter
 
Running Effective Virtual Meetings: Tools & Techniques for Engagement
Running Effective Virtual Meetings:  Tools & Techniques for EngagementRunning Effective Virtual Meetings:  Tools & Techniques for Engagement
Running Effective Virtual Meetings: Tools & Techniques for EngagementBeth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopBeth Kanter
 
The Happy Healthy Fundraiser
The Happy Healthy FundraiserThe Happy Healthy Fundraiser
The Happy Healthy FundraiserBeth Kanter
 
Creating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/OutCreating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/OutBeth Kanter
 
Workshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSWorkshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSBeth Kanter
 
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies Beth Kanter
 
Fulbright Finland Staff Workshop
Fulbright Finland Staff WorkshopFulbright Finland Staff Workshop
Fulbright Finland Staff WorkshopBeth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopBeth Kanter
 

More from Beth Kanter (20)

Nonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for HumanityNonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
 
FireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy FundraiserFireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy Fundraiser
 
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
 
Happy Healthy Nonprofit: Strategies for Impact without Burnout
Happy Healthy Nonprofit:  Strategies for Impact without BurnoutHappy Healthy Nonprofit:  Strategies for Impact without Burnout
Happy Healthy Nonprofit: Strategies for Impact without Burnout
 
Creating the Ideal Workplace Culture
Creating the Ideal Workplace CultureCreating the Ideal Workplace Culture
Creating the Ideal Workplace Culture
 
New Hampshire Nonprofits
New Hampshire NonprofitsNew Hampshire Nonprofits
New Hampshire Nonprofits
 
Avoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative OverloadAvoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative Overload
 
Nonprofit Day 2017 - Keynote
Nonprofit Day 2017 - KeynoteNonprofit Day 2017 - Keynote
Nonprofit Day 2017 - Keynote
 
Forefront Conference Keynote
Forefront Conference KeynoteForefront Conference Keynote
Forefront Conference Keynote
 
IFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser BurnoutIFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser Burnout
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 
Running Effective Virtual Meetings: Tools & Techniques for Engagement
Running Effective Virtual Meetings:  Tools & Techniques for EngagementRunning Effective Virtual Meetings:  Tools & Techniques for Engagement
Running Effective Virtual Meetings: Tools & Techniques for Engagement
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 
Mini-Workshop
Mini-WorkshopMini-Workshop
Mini-Workshop
 
The Happy Healthy Fundraiser
The Happy Healthy FundraiserThe Happy Healthy Fundraiser
The Happy Healthy Fundraiser
 
Creating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/OutCreating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/Out
 
Workshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSWorkshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOS
 
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies
 
Fulbright Finland Staff Workshop
Fulbright Finland Staff WorkshopFulbright Finland Staff Workshop
Fulbright Finland Staff Workshop
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 

Recently uploaded

Value Stream Map: A Visual Approach to Process Optimization
Value Stream Map: A Visual Approach to Process OptimizationValue Stream Map: A Visual Approach to Process Optimization
Value Stream Map: A Visual Approach to Process OptimizationCIToolkit
 
Empowering Resilience & Strategic Growth: Insights for Emerging Leaders
Empowering Resilience & Strategic Growth: Insights for Emerging LeadersEmpowering Resilience & Strategic Growth: Insights for Emerging Leaders
Empowering Resilience & Strategic Growth: Insights for Emerging LeadersMahmoud Rabie
 
Applying the PDCA Cycle: A Blueprint for Continuous Improvement
Applying the PDCA Cycle: A Blueprint for Continuous ImprovementApplying the PDCA Cycle: A Blueprint for Continuous Improvement
Applying the PDCA Cycle: A Blueprint for Continuous ImprovementCIToolkit
 
Forget Fiverr : Fractional Employment the ins and outs
Forget Fiverr : Fractional Employment the ins and outsForget Fiverr : Fractional Employment the ins and outs
Forget Fiverr : Fractional Employment the ins and outsStephan Koning
 
Organizations in a Future with Generative AI
Organizations in a Future with Generative AIOrganizations in a Future with Generative AI
Organizations in a Future with Generative AIKye Andersson
 
HR for Non HR_Learning and Development.
HR for Non HR_Learning  and Development.HR for Non HR_Learning  and Development.
HR for Non HR_Learning and Development.azischin
 
Improving Operations through Observation and Gemba Walks
Improving Operations through Observation and Gemba WalksImproving Operations through Observation and Gemba Walks
Improving Operations through Observation and Gemba WalksCIToolkit
 
A3 Thinking: A Structured Approach to Problem Solving
A3 Thinking: A Structured Approach to Problem SolvingA3 Thinking: A Structured Approach to Problem Solving
A3 Thinking: A Structured Approach to Problem SolvingCIToolkit
 
Analyzing and Monitoring Processes through Time Value Mapping
Analyzing and Monitoring Processes through Time Value MappingAnalyzing and Monitoring Processes through Time Value Mapping
Analyzing and Monitoring Processes through Time Value MappingCIToolkit
 
From Command Line to Reporting Line: The Diary of a First-Time EM
From Command Line to Reporting Line: The Diary of a First-Time EMFrom Command Line to Reporting Line: The Diary of a First-Time EM
From Command Line to Reporting Line: The Diary of a First-Time EMGloria Chow
 
ANIn Coimbatore March 2024 | Agile & AI in Project Management by Dhilipkumar ...
ANIn Coimbatore March 2024 | Agile & AI in Project Management by Dhilipkumar ...ANIn Coimbatore March 2024 | Agile & AI in Project Management by Dhilipkumar ...
ANIn Coimbatore March 2024 | Agile & AI in Project Management by Dhilipkumar ...AgileNetwork
 
Roadway to GDSC- Session 1 Powerpoint Presentation
Roadway to GDSC- Session 1 Powerpoint PresentationRoadway to GDSC- Session 1 Powerpoint Presentation
Roadway to GDSC- Session 1 Powerpoint Presentationgdscghrcem
 
Test_document_upload_SQL_minimum_fourteen
Test_document_upload_SQL_minimum_fourteenTest_document_upload_SQL_minimum_fourteen
Test_document_upload_SQL_minimum_fourteenolgaz9
 
How the Heck do you Teach Level Design? Educating in the Studio
How the Heck do you Teach Level Design? Educating in the StudioHow the Heck do you Teach Level Design? Educating in the Studio
How the Heck do you Teach Level Design? Educating in the StudioChristopher Totten
 
Making Sense of Multiple Ideas with Affinity Diagrams
Making Sense of Multiple Ideas with Affinity DiagramsMaking Sense of Multiple Ideas with Affinity Diagrams
Making Sense of Multiple Ideas with Affinity DiagramsCIToolkit
 
An Important Step Toward Process Improvement
An Important Step Toward Process ImprovementAn Important Step Toward Process Improvement
An Important Step Toward Process ImprovementCIToolkit
 
Performance Management Notes for MBA Students
Performance Management Notes for MBA StudentsPerformance Management Notes for MBA Students
Performance Management Notes for MBA StudentsManickam Gajapathy
 
The Role of Fishbone Diagram in Analyzing Cause and Effect
The Role of Fishbone Diagram in Analyzing Cause and EffectThe Role of Fishbone Diagram in Analyzing Cause and Effect
The Role of Fishbone Diagram in Analyzing Cause and EffectCIToolkit
 
What is 5S principles of trainers for training institutions.pdf
What is 5S principles of trainers for training institutions.pdfWhat is 5S principles of trainers for training institutions.pdf
What is 5S principles of trainers for training institutions.pdfBALASUNDARESAN M
 

Recently uploaded (20)

Value Stream Map: A Visual Approach to Process Optimization
Value Stream Map: A Visual Approach to Process OptimizationValue Stream Map: A Visual Approach to Process Optimization
Value Stream Map: A Visual Approach to Process Optimization
 
Empowering Resilience & Strategic Growth: Insights for Emerging Leaders
Empowering Resilience & Strategic Growth: Insights for Emerging LeadersEmpowering Resilience & Strategic Growth: Insights for Emerging Leaders
Empowering Resilience & Strategic Growth: Insights for Emerging Leaders
 
Applying the PDCA Cycle: A Blueprint for Continuous Improvement
Applying the PDCA Cycle: A Blueprint for Continuous ImprovementApplying the PDCA Cycle: A Blueprint for Continuous Improvement
Applying the PDCA Cycle: A Blueprint for Continuous Improvement
 
Forget Fiverr : Fractional Employment the ins and outs
Forget Fiverr : Fractional Employment the ins and outsForget Fiverr : Fractional Employment the ins and outs
Forget Fiverr : Fractional Employment the ins and outs
 
Organizations in a Future with Generative AI
Organizations in a Future with Generative AIOrganizations in a Future with Generative AI
Organizations in a Future with Generative AI
 
HR for Non HR_Learning and Development.
HR for Non HR_Learning  and Development.HR for Non HR_Learning  and Development.
HR for Non HR_Learning and Development.
 
Improving Operations through Observation and Gemba Walks
Improving Operations through Observation and Gemba WalksImproving Operations through Observation and Gemba Walks
Improving Operations through Observation and Gemba Walks
 
Capacity2 - Briefing and Facilitation training slides
Capacity2 - Briefing and Facilitation training slidesCapacity2 - Briefing and Facilitation training slides
Capacity2 - Briefing and Facilitation training slides
 
A3 Thinking: A Structured Approach to Problem Solving
A3 Thinking: A Structured Approach to Problem SolvingA3 Thinking: A Structured Approach to Problem Solving
A3 Thinking: A Structured Approach to Problem Solving
 
Analyzing and Monitoring Processes through Time Value Mapping
Analyzing and Monitoring Processes through Time Value MappingAnalyzing and Monitoring Processes through Time Value Mapping
Analyzing and Monitoring Processes through Time Value Mapping
 
From Command Line to Reporting Line: The Diary of a First-Time EM
From Command Line to Reporting Line: The Diary of a First-Time EMFrom Command Line to Reporting Line: The Diary of a First-Time EM
From Command Line to Reporting Line: The Diary of a First-Time EM
 
ANIn Coimbatore March 2024 | Agile & AI in Project Management by Dhilipkumar ...
ANIn Coimbatore March 2024 | Agile & AI in Project Management by Dhilipkumar ...ANIn Coimbatore March 2024 | Agile & AI in Project Management by Dhilipkumar ...
ANIn Coimbatore March 2024 | Agile & AI in Project Management by Dhilipkumar ...
 
Roadway to GDSC- Session 1 Powerpoint Presentation
Roadway to GDSC- Session 1 Powerpoint PresentationRoadway to GDSC- Session 1 Powerpoint Presentation
Roadway to GDSC- Session 1 Powerpoint Presentation
 
Test_document_upload_SQL_minimum_fourteen
Test_document_upload_SQL_minimum_fourteenTest_document_upload_SQL_minimum_fourteen
Test_document_upload_SQL_minimum_fourteen
 
How the Heck do you Teach Level Design? Educating in the Studio
How the Heck do you Teach Level Design? Educating in the StudioHow the Heck do you Teach Level Design? Educating in the Studio
How the Heck do you Teach Level Design? Educating in the Studio
 
Making Sense of Multiple Ideas with Affinity Diagrams
Making Sense of Multiple Ideas with Affinity DiagramsMaking Sense of Multiple Ideas with Affinity Diagrams
Making Sense of Multiple Ideas with Affinity Diagrams
 
An Important Step Toward Process Improvement
An Important Step Toward Process ImprovementAn Important Step Toward Process Improvement
An Important Step Toward Process Improvement
 
Performance Management Notes for MBA Students
Performance Management Notes for MBA StudentsPerformance Management Notes for MBA Students
Performance Management Notes for MBA Students
 
The Role of Fishbone Diagram in Analyzing Cause and Effect
The Role of Fishbone Diagram in Analyzing Cause and EffectThe Role of Fishbone Diagram in Analyzing Cause and Effect
The Role of Fishbone Diagram in Analyzing Cause and Effect
 
What is 5S principles of trainers for training institutions.pdf
What is 5S principles of trainers for training institutions.pdfWhat is 5S principles of trainers for training institutions.pdf
What is 5S principles of trainers for training institutions.pdf
 

Networked Leadership Skills for Social Change

  • 1. Networked Leadership Skills: Using Social Media and Networks for Social Change Beth Kanter , Master Trainer, Blogger, and Author Guest Lecture University of California, Berkeley Haas School of Business Spring 2014 MBA/EWMBA 292 Jane Wei-Skillern, Adjunct Associate Professor Networks for Impact: Social Innovation’s Next Frontier
  • 2. Beth Kanter: Master Trainer, Author, and Blogger @kanter http://bethkanter.wikispaces.com/uc-berkeley
  • 6. Broadband Mobile Social Networks 3 Digital Revolutions NGO Photography
  • 8. Networked Nonprofits Defined Simple, agile, and transparent nonprofits. They are experts at using networks and social media tools to make the world a better place.
  • 9. What: Social networks are collections of people and organizations who are connected to each other in different ways through common interests or affiliations. A network map visualize these connections. Online and offline. Why: If we understand the basic building blocks of social networks, and visually map them, we can leverage them for our work and organizations can leverage them for their campaigns. We bring in new people and resources and save time. A Quick Network Primer
  • 10. Core Ties Node Cluster Periphery Hubs or Influencers Cheat Sheet: Network Visualization
  • 11. Network Maps Two Lenses 1: Whole Network 2: Professional Network (Ego)
  • 14. Whole Networks: Twitter Hashtag: WEF 2030
  • 15. Professional Networks for Social Change Goals National Wildlife Federation Brought together team that is working on advocacy strategy to support a law that encourages children to play outside. Team mapped their 5 “go to people” about this issue Look at connections and strategic value of relationships, gaps
  • 16. Professional Networks: On Social Media “Visualizing my professional networks on social media can be helpful as a journalist and content curator to identify potential sources online.”
  • 17. Exercise: Analyze and Visualize Your Professional Network
  • 18. Building Your Professional Network Step 1. Reflect on the Diversity of Your Existing Network Who are the people that you most frequently communicate with in order to get your work done or learn something related to your professional work or career goal? Look at the people you put in your network Do an analysis based on: -Age -Organizational Affiliation -Gender -Area of Expertise -Geographic Location -How You Connect: Face-to-Face, Social Media Is your network diverse enough? Diversity = innovation Are you getting new ideas from your network? Source: @hjarche
  • 19. Building Your Professional Network Step 2. Think about your current work or career goal • Brainstorm a list of the content areas where you want to increase your professional knowledge and learning. • What is it that you need to know or be able to do as part of your job? • What types of professionals do you need to connect with to support your learning, work, or career goals?
  • 20. Building Your Professional Network Step 3: What are the gaps in your network? • What are some ways you can make connections to support your goals or learning? • What is? What can be? What needs to change?
  • 21. LinkedIn Network • What patterns do you see? • What surprises you? • What might you do differently with your network to reach goals? http://inmaps.linkedinlabs.com/network
  • 22. A C B Visualizing Is Noticing Your Network Online Networking Tools Help You Visualize and Build
  • 23. Building Your Professional Network Step 4: Building Your Network with Social Media • Use LinkedIn InMap to visualize your network (50 + connections) • Color code the clusters • What are some of the patterns? • Is there enough diversity? • Can you fill any gaps? http://inmaps.linkedinlabs.com/network PAN CAN FAN
  • 24. Draw Your Map • Use sticky notes, markers and poster paper to create your professional network map. • Think about your learning, work, or career goals and brainstorm a list of “go to” people • Decide on different colors to distinguish between different sub-groups, write the names on the sticky notes • Identify influencers, specific ties and connections. Draw the connections
  • 25. Walk About, View Other Maps, Leave Notes Visualize, develop, and weave relationships with others to help support your learning goals. What insights did you learn from mapping your network? What did you learn from looking at the other network maps?
  • 27. Techniques and Tools: How To Visualize Your Network http://www.bethkanter.org/catechfestla/ Practical Ways To Apply Networked Mindset Using Social Media • Be A Bridge: Introduce people in your network to one another. You need to let them know why you are making the introduction and this can be done online or offline. • Look for Islands: Those on the edge can lead to new groups and ideas • Work Transparently: The more public you are, the easier you can be found, the more opportunities you have. • Engage New Perspectives: We tend to stay in our comfort zones and don’t engage different perspectives — learning from adjacent practices can be useful. • Ask Questions of the network and experts: Social network tools make it very easy to ask questions to individuals and groups of individuals. You can also identify experts in your network on specific topics and ask them questions to help your learning or open the way to other sources. Other times you will follow the community or network conversation on a topic. • Share Learning: To share learning, you have to intentionally hit the pause button and reflect. One way to incorporate this technique into your day is to set aside five minutes at the end of the day for reflection.
  • 30. Exercise: Getting Ready for Networking
  • 31. 1. Who are you? 2. Why should someone want to connect with you? 3. What makes you unique? 4. What is your professional interest? Five Minute Exercise: Twitter Best Practices and Practicing – Personal Profile Craft Your Twitter Elevator Speech
  • 32. Reflection • What are some ways that visualizing your professional network has helped you think about strategy? • What is one small action step that you can commit to doing to leverage your network to support your goals?
  • 33. Networked Nonprofits Simple, agile, and transparent nonprofits. They are experts at using networks and social media tools to make the world a better place.
  • 34. If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.”
  • 35. CRAWL WALK RUN FLY Maturity of Practice: Network Nonprofits Linking Social with Results and Networks Pilot: Focus one campaign or channel Incremental Capacity Ladder of Engagement Content Strategy Best Practices Some measurement and learning in all above Communications Strategy Development Culture Change Network Building Many champions & Influencers Multi-Channel Engagement, Content, and Measurement Reflection and Continuous Improvement
  • 36. Maturity of Practice: Crawl-Walk-Run-Fly Categories Practices CULTURE Networked Mindset Institutional Support CAPACITY Staffing Strategy MEASUREMENT Analysis Tools Adjustment LISTENING Brand Monitoring Influencer Research ENGAGEMENT Ladder of Engagement CONTENT Integration/Optimization NETWORK Influencer Engagement Relationship Mapping 1 2 3 4
  • 37. A Networked Mindset: A Leadership Style • Leadership through active social participation • Listening and cultivating organizational and professional networks to achieve the impact • Sharing control of decision-making • Communicating through a network model, rather than a broadcast model • Openness, transparency, decentralized decision- making, and collective action. • Being Data Informed, learning from failure
  • 38. The Social CEO: In Service of Strategy
  • 39. Civil Society Engagement Around Policy Issues
  • 40. Authenticity Open and accessible to the world and building relationships Making interests, hobbies, passions visible creates authenticity
  • 42. Tweets links related to organization’s mission and work as a bipartisan advocacy organization dedicated to making children and families a priority in federal policy and budget decisions. Blending Network Strategy With Communications Strategy From CEO to CNO
  • 43. SEEK SENSE SHARE Identified key blogs and online sites in issue area Scans and reads every morning and picks out best Summarizes article in a tweet Writes for Huffington Post Engages with aligned partners Presentations Networking Is Dynamic Learning
  • 44. Feeding A Network of Networks
  • 45. A Bridge Between Network of Networks
  • 46. Share Pair: What is one insight about networks, networked nonprofits, or strategic use of social media for social change?
  • 47. Flickr Photo by John K One Minute of Silence: What is one idea that you can put into practice next week? Write down on an index card Raffle!