4. A foundation brought together a group of
advisors and experts to help develop a
strategy for the organization’s web platforms
over the next 2-3 years.
The ideas would be used to inform a funding
strategy and branding strategy that were also
being developed.
This meeting was in the early stage of the
organization’s thinking.
5. One Day Meeting with 12 Participants
1 Context
2 Group
Understanding
• Presentation
• Active
Listening
• Affinity
Mapping:
Rough
• Polish/Deeper
Dive
Full Group
3 Structured
Brainstorming
• Creative
Matrix
Small Teams
7. 1. Individual Understanding the Design Challenge
• Active listening to a
presentation about
the context of
problem
• Ask participants to
jot notes on sticky
notes
8. 2a. Group Understanding of the Design Challenge
Affinity Cluster
• Participants add
notes to wall and
sort them
• Facilitator sorts and
add “Buckets” in
discussion with
group
• Don’t get to
granular – broad
sort
9. 2b. Group Understanding of the Design Challenge
Affinity Cluster
• Review buckets and
refine sort , sub
categories
• Facilitator asks
clarifying questions
• Avoid “stuck” trying to
sort into too specific
categories or too
broad or where there
is disagreement
10. 2C. Group Synthesis of Design Questions
Affinity Cluster
• Ask participates to
frame problem as
questions
• Rapid brainstorm
11. 3. Small Teams: Structured Brainstorm – Set Up
• Teams pick four
questions and tweak –
for column headers
• Rows are ways to
implement the ideas
• Use “Wild Card” to
add categories or
questions
12. 3. Small Teams: Structured Brainstorm
• Generate as many
ideas of possible
• Quantity over quality
• Don’t reject or be
negative
• Count number of
ideas from each team
• Limit to 15 minutes
13. 4. Prioritize Best Ideas: Importance/Difficulty
• Pick 3-5 best ideas
• Rate on a horizontal
line of importance
• Facilitator draws 2x2
• Rate on difficulty
14. 5. Team Synthesis
• Teams create a
synthesis using a
“Making” process
• Focus on one idea or
combine
• Time to discuss, time
to create poster
• Facilitator is time
keeper
How Can You Bring Design Thinking to Your Nonprofit’s Digital Strategy? Last week, I was lucky enough to participate in a brainstorming meeting at foundation that was developing a strategy for its digital. The process was facilitated by Luma Institute using its “Innovating for People” design methods. It was the most stimulating web platform strategy sessions that I’ve ever experienced. What are Human Centered Design principles? These are methods for developing solutions (any type) in service of people. By applying to this approach to web development or any program development or strategy, your nonprofit can more innovative and impactful results. When I worked with a web developer for my blog redesign and observing other nonprofits approaching this process, we don’t often go this deep. We are so focused on “getting it done efficiently” and features, that we don’t take the time really understand the challenges and open up our creative thinking. As a result platform development strategy can become disconnected from the overall strategic communications goals and does not result in innovative thinking. We received copies of his Luma’s book and cards, “Innovatin for People,” which is a synthesis of landscape analysis of design-thinking methods. He told a story that someone in one of his workshops to teach these methods asked him, “So what are the skills that we need to practice for 10,000 hours? His response: Looking: Observing human experienceUnderstanding: Methods for Analyzing Challenges and OpportunitiesMaking: Methods for Envisioning Future Possibilities I really enjoyed how Peter Maher, CEO and Co-Founder of Luma-Institute facilitated the session. Not only was he a virtuoso facilitator but he was able to deftly move in and out of teacher mode and explain his tradecraft. I love being exposed to new ways of working, taking process notes, observing techniques, and thinking about how to apply to my own work. The all-day session had us brainstorm new ideas, prioritize, and flesh out some concepts. Here’s a high level overview of some of the methods the small group of 12 participants used.
Looking: Observing human experienceUnderstanding: Methods for Analyzing Challenges and OpportunitiesMaking: Methods for Envisioning Future Possibilities