An introduction to Departmental stores plus explained services provided by Hyper city and Reliance and an outlook of them as well.

3. What is a departmental
store?
A department store is a retail
establishment which specializes in
satisfying a wide range of durable
goods and products to the consumer's
personal and residential needs; and at
the same time offering the consumer a
choice of multiple merchandise lines, at
variable price points, in all product
categories. Department stores usually
sell products including clothing, grocery,
stationery, toys, cosmetics, food items.
Department stores are usually part of
a retail chain of many stores situated
around a country or several countries.

5. Famous departmental stores
Hyper city
Vishal
Big bazaar
Mega mart
Reliance
Best price
fresh
Easy day

8. Hyper city
HyperCITY launched its first store
in Malad, Mumbai, which is
spread over 1,200,000 sq ft. Today,
HyperCITY has accomplished a
total of 13 stores since inception
and have marked its presence in
cities like Mumbai, Hyderabad,
Bengaluru, Bhopal, Amritsar,
Delhi, Ludhiana and Jaipur,Pune
& Ahemdabad. It offers over
44,000 products sourced from
both local & global markets.

9. Services

10. Vodafone
Now recharge your mobile, pay your
bills at Vodafone gallery in Hyper CITY,
which is open during store hours.

11. Home Delivery
Hyper CITY is committed to extending high
standards of customer service even
beyond shopping through our Home
delivery service. Our aim is to delight our
customers through timely delivery of
goods, every time. Hyper City's home
delivery service is aimed at setting the
industry benchmark. The mantra of
'Delivery on Time-Every Time' is what
underlines the service. Also to ensure that
the service standards are raised and not
compromised Hyper CITY has decided to
manage the process in-house.

12. ATM
We have an in-store
ATM facility, which is
accessible during store
hours.

13. Parking facility
Parking facility is available at HyperCITY and charges will
be levied as under:
4-wheelers : Rs.50
2-wheelers : Rs.20
This money is refunded to
customers, upon purchases of
Rs.100 and above,on the same
day itself.

14. Restaurants & Cafés
Sit down for a relaxing cup of
coffee, pick a wine, enjoy a good
meal & freshly baked cakes &
savories or unwind post shopping
at Desicafe, Café Coffee Day,
Kwality Swirls, Gelato, Turkish
Delights, Living Liquidz & Fresh
Basket Bakery at HyperCITY

15. Hyper CITY Extended
Warranty
Pay a nominal fee
We will recover electrical and mechanical
breakdown
get the benefits of genuine parts
Free parts and no labour charge
Hassle free repairs

16. Hyper CITY Discovery Club
Now, shopping at HyperCITY is
an even more rewarding
experience. The HyperCITY
Discovery Club brings you great
savings, exclusive promotions,
special previews and a whole lot
more. Earn Discovery Reward
points and redeem them against
purchases. HyperCITY Discovery
Club reflects our commitment to
offer you the ultimate shopping
experience.

17. YES - We accept all International
Cards
HyperCITY has tied up with ICICI bank for swiping international
cards of foreign nationals on separate EDC machines. The
following are the benefits of the facility to these customers:
 The customer can choose to make payment
in home or foreign currency.
 The conversion from foreign currency to INR
will be at the current prevailing rate.
 Master/Visa will not charge any extra
charges to the customer.
 The customer gets a bill for the exact
amount from the card issuing bank, in home
currency, on a charge slip.

18. Repairs & Warranty
Comprehensive after-sales
services are provided through an
exclusive Service Centre backup
facility, on products that
have a guarantee or
service warranty.

19. Exchange Policy
We are pleased to offer exchange within 14 days
of your purchase on production of the original
cash memo. The product should be
unused, undamaged, in the original packaging and
in saleable condition.
Jewellery, watches, cosmetics, mobile
phones, MP3 players, innerwear, swimwear and
any altered merchandise will not be exchanged.
All appliances & electronics items will be
exchanged subject to the warranty & guarantee
terms of the manufacturer, with a valid receipt.
Furniture items will be exchanged or refunded in
any circumstances unless it has a manufacturing
defect in the first year of its purchase and if it is
not repairable by us once the furniture has been
assembled at the customer's address.

20. Gift Vouchers
HyperCITY Gift Vouchers are available for
both corporate and personal gifting.Our
Gift Vouchers are available in
denominations or Rs.50/-, 100/-, 250/-,
500/-, 1000/-, or 2000/. For personal
gifting, HyperCITY Gift Vouchers are ideal
for special occasions like anniversaries,
birthdays, festivals, rewards or other
occasions. These Gift Vouchers are
valid at HyperCITY stores for only 18
months from the date of issue. They
cannot be encashed or refunded, and can
be redeemed only on purchases.

22. Reliance Retail Ltd –
Overview
 920 Stores – 80 Cities – 14 States
• Reliance fresh (Supermarket)
First Venture
• Reliance Super (Mini-
Hypermarket)

23. Reliance Mart (Hypermarket)
95000 Products
 Unique Services - Tailoring, shoe & watch repair,
Laundry.
Future Plan: Saloon

24. Reliance trends ( Apparels and accessories)
Reliance wellness (Medicine, health care and Beauty
Products)

25. • Reliance footprint
• Reliance time out (Books, toys, music
and gifts)

26. • Reliance digital
• Reliance istore

27. • Reliance jewels
• Reliance AutoZone (Auto accessories and
services)
• Reliance Living Homeware.

28. Reliance Fresh : company
profile
Industry: Retail
Type: Supermarket
Chairman & Managing
Director: Mukesh Ambani
First Outlet: Hyderabad(
Banjara Hills)
Founded: 30th October 2006
Headquarter: Mumbai
Area: 2000-4000 Sq. Ft.

29. Controversies

30.  Fresh
Cheap

32. Jharkhand, Uttar
Pradesh,
Madhya Pradesh, Orissa,
West Bengal, Kerala.

33. Corporate social
responsibility

34.  Farm To Fork Model

35. Recruiting People – Underprivileged Community
Biometric Cards – Farmers – Loans upto Rs. 15000
Training the farmer
Information centre:
Increase productivity
Market rates of different Corps
Technical Help
Quality of seeds and fertilizers

36. Strength
 Private label sale – own products
(Reliance Select)
Contract Farming
Network – 1600 channels
in villages

37. Weakness:
 Poor inventory control
Staff – Lack of knowledge about products
Parking
Opportunities:
 Farm to fork, No middlemen, Farmers –
Customer
 Hundreds of farmers – 1 million
farmers – next five years

38. Product Range
• Vegetables and fruits
• House hold items
• Food and beverages – All
premiere brand + Private
label
• Groceries – only private
label
• Dairy products
• Non veg food items
• Ready to eat items

40. Promotion
Main idea – make bulk
purchase
Discount scheme days –
Saturday and Sunday
Reliance fresh membership
card – Reliance One
festive season special offer
Organising events
Providing gifts-Free goods.

41. Suggestions
Expand – Service
Give training to staff
Improve inventory
control

42. Conclusion
At last I would like to conclude
that departmental stores play a
very crucial role in our daily life.
They help us in every aspect of
our life. Departmental stores
usually sell all those products
which our needed in our lives.
Whenever we need any thing the
first thing that come in our mind
is DEPARTMENTAL STORE

44. SLIDE SHOW BY
KANWALNAIN KAUR