Personal Information
Organization / Workplace
Astoria, New York United States
Occupation
Director of Digital Strategy
Industry
Technology / Software / Internet
About
"Good design" is clear thinking made visible.
"Good design" solves real problems for real people.
"Good design" produces brand experiences that are useful, usable, satisfying, and measurable.
I'm a systems-thinker with a multidisciplinary background, from UX Design to Marketing to Business Analysis to Strategic Planning. The wickeder the problem, the more interesting it is for me to do the research and thinking necessary to re-frame it in ways that are solvable by "good design" -- and/or to identify necessary changes to strategic direction, branding and marketing, or business process.
I also love to learn and share the mindsets, methods, and tools that facilitate this kind of compl...
- Presentations
- Documents
- Infographics
UX STRAT USA, Peter Merholz, "My Journey with Experience Strategy"
UX STRAT
•
8 years ago
10 Usability Heuristics explained
Craft Design
•
9 years ago
The Designer's Playbook for Persuasive Design - GSummit 2014
Matt Danna
•
9 years ago
Mismatched: What's Wrong With the Way We Recognize Patterns
Robert Stribley
•
10 years ago