No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.

1. Featuring
JONATHON COLMAN, DOUG KESSLER, GREGORY POURY, TODD WHEATLAND,
MARK O’TOOLE, MARTA KAGAN, VERONICA JARSKI AND MORE.

2. CUSTOMIZATION
DESIGN
PROMOTION
STORY
3
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15
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19
21
23
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27

3. JONATHON
COLMAN
Facebook

4. “Design a compelling
title slide with a catchy
title that can be read even
at a tiny size.”

5. GREGORY
POUY
LaMercatique

6. “Read presentations that
get shared to understand
how it works.”

7. DOUG
KESSLER
Velocity Partners

8. “Make it sexy and
visual and bold and
bright and fun.”

9. MARTA
KAGAN
Martafy!

10. “If you don't provide a
clear and compelling
reason for people to care
about your message or
story immediately,
you've already failed.”

11. TODD
WHEATLAND
Kelly OCG

12. “Without a doubt, the #1
mistake people make on
SlideShare is failing to
customize content.”

13. STEFANOS
KARAGOS
XPLAIN

14. “Social media promotion
is the best way to spread a
presentation virally.
Follow a mix-and-match
approach of promoted
posts, highly targeted
Facebook ads and
LinkedIn ads.”

15. BRUCE
KASANOFF
Now Possible

16. “Most people try to
stuff too many points
into SlideShare, and that
just doesn't work. If you
find yourself sliding into a
2nd or 3rd point, start a
new SlideShare.”

17. ETIENNE
GARBUGLI
CRIM

18. “If it doesn't get many
views, shares, likes,
adjust the presentation
and re-publish. Iterate
your way to a great
presentation.”

19. MICHAEL
BRENNER
SAP

20. “Tell a story. Use pictures
of babies, puppies or cats.
And always make the
customer the hero of
your story.”

21. JULIAN
COLE
Bartle Bogle Hegarty

22. “Breakout SlideShares have
two nice fonts — one for
headings and one for body
copy, bold colors, a standout
front page, a nice theme in
terms of the images they are
using and great content to
back it up.”

23. VERONICA
JARSKI
MarketingProfs

24. “Kurt Vonnegut said
that every scene in a book
needs to either propel the
story forward or reveal
something. The same is
true for every slide in a
presentation.”

25. MARK
O’TOOLE
HB Agency

26. “I see each piece of
content as something
that must be maximized,
adapted and shared as
many places as are
relevant.”

27. STEVEN VAN
BELLEGHEM
B-Conversational

28. “Make sure you have
a plan to tell the world
about your story with
blogs and articles.”

29. WANT TO KNOW HOW WE MADE
THIS? GET AN INSIDE LOOK WITH
OUR FREE PRESENTATION.
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30. THANKS FOR VIEWING!