It is a toolkit for companies, academicians, management and students which can help them understand the distinct rural and urban characteristics of India at various levels include block & town & decoding the geographical heterogeneity of India.
2. What?
A web based query
F
enabled database providing in-
depth knowledge about the rural
and urban landscape of India at For whom?
granular level.
Corporate
Sector
WHY? NGOs
- Decipher the geographical
heterogeneity of India International
- Compare and contrast rural from Organizations
urban areas
- Rate and rank the territories to Government
enable information based
decision making Academia
3. About the Product
A web based query enabled database providing
granular information regarding
market, economic, demographic and social aspects of
various geographic and administrative territories of
India
Enables comparison and contrast of rural vs urban at
different levels
4. Features
The all-powerful
database comes in a
States •35
web application
format with inbuilt
reports at each
Districts •640
geographical level
enabling quick
understanding of
Blocks •5986
important aspects for
any district, block or
town at one click.
Towns •7838
5. What all the Series provide?
A rounded view of each geography by covering external
& internal factors
Draw comparison and contrast between rural and urban
regions from broad to narrow level
Analyze the targeted area on basis of demography, social
and facilities
Indices to indicate relative importance of an area against
others
Strengths and weaknesses of selected geographies and
their market potential
7. For Corporate sector
Planning & setting targets
Planning entry strategy for new markets
Localizing the marketing efforts by looking at
different kind of demographic, income & social
parameters
Sales benchmarking
Planning the distribution networks
Designing media and communication plans at
micro level
8. International
Organizations
NGOs
Understand the geographic socio-
economic structure of India
Target poor districts, backward
Target the under-developed areas rural areas
requiring funds
Targeting socially deprived areas
Facilitate quick research across
multi-functional departments
Facilitate in-depth territory-
specific research
Work as effective development
analysis toolkit
Drawing localized policies
Taking strategic decisions
9. Government Academic
Policy support Enables knowledge based
Track under-developed regions learning for students
for fund allocation Help in solving marketing
Development analysis toolkit case studies for MBA
Provide inputs to regional policy students
planning process Social science students –
Decentralized planning learn about development
Track inclusion and access aspects at granular level
across regions Help professors to
Assess rate of human incorporate facts in their
development
lectures
Help professors in their
consulting activities
10. Products and Services Penetration
Trends of consumption rates and ownership of a range of consumer
goods and services across the rural and urban markets of 35 states
of India
Industry Items
Food & Grocery Flour, breakfast & cereals, bakery, dairy, Chocolates/confectionary,
salt & sugar, Cooking oils, beverages
Toiletries Toilet soap, hair oil, shampoo, hair cream
Personal Care Toothpaste, toothbrush, comb, etc., powder, snow, cream, lotion and
perfume, shaving blades, shaving stick, razor, sanitary napkins
Electronics Electric bulb, tube light, electric fan, air conditioner, refrigerator,
water purifier,
Cleaning products Washing soap/soda/powder
Fresheners incense (agarbatti), room freshener
13. About Vijya Research &
Advisory
Vijya Research & Advisory is a consulting firm based in Noida
serving the core objective of facilitating reach out to different
segments of the market in most efficient manner. It has thus
been working to evolve different knowledge products and
services which help in achieving this goal.
The first step in this pursuit is to understand the diverse Indian
existence, in terms of, its geographical spreads, demographic
structure, consumer characteristics, business & enterprise
movement, etc. Our products & services are designed to serve
strategic requirements of the companies as well as drawing
marketing plans and measuring the outcomes.