2. What is Instagram?
- The world’s second largest social media medium
- Instagram is a fun and quirky way to share your life with friends through a series of pictures
- Snap a photo with your mobile phone, then choose a filter to transform the image and share
- Instagram is built to allow users to experience moments with friends' lives through pictures as
what happen.
- Instagram is built to be fully integrated with Facebook and Twitter. Photos can be shared across
all platforms
3. Key facts
- 300 million monthly active users
- 37% of 18-29 year olds use Instagram
- 18% of 30-49 year olds use Instagram
- 6% of 50-64 year olds use Instagram
- Average Instagram users spend 257 minutes a month on the site
- 64% of Instagramers are women, 36% men
- On Instagram 53% of posts have at least one hashtag. 20% have more than 6 hashtags
- 70% of Instagramers have already looked for a brand on Instagram. 41% follow or would follow a brand to benefit from
special offers
- 48% of Instagramers are professionals. 46% of Instagramers have higher education degrees
4. How to use Instagram
1. Download the app
2. Register/Set up
3. Connect to Social
4. Take a photo
5. Add a filter/border
6. Publish
7. There’s video too!
8. Follow other users
5. Hashtags
- If your posts are set to public, you can add hashtags to your photos and videos
- Take a photo/video and choose a filter.
- On the screen you see after choosing a filter, type your hashtag in the Caption field
(ex: #flower).
- If you want to tag a post you've already uploaded, edit the caption or include your
#hashtag in a comment on your photo.
- After you tag your post with a hashtag, you'll be able to tap the hashtag to see a
page that shows all photos and videos people have uploaded with that hashtag.
7. The picturesque five-star
resort the Hillside Beach
Club on the coast of Turkey
turned to Instagram this
year to source six new
“Chief Instagram Officers.”
The campaign had
applicants tag their most
impressive beach photos
with #JobAtHeavenOnEarth
for a chance to take over
the resorts official
Instagram - paired with free
accommodations – for a
week.
8. Outdoor enthusiast brand, CLIF Bar powers
many athletes and adventures with their
products. To help share and inspire new
adventures and protect the environments in
which their customers are playing, CLIF
created their #MeetTheMoment campaign.
The photo sharing campaign choses a new
environmentally centered nonprofit each
month in which for each post shared with
#MeetTheMoment, $1 would be donated to
that nonprofit. The posts, all with beautiful
outdoor and adventure themed imagery, are
collected and shared on a styled website
social hub.
9. In more millennial generation dream job news, Netflix
ran a competition to find three ‘Grammasters’. Each
Grammaster went on the road for two weeks across
the United States, photographing film and television
locations and going on set. In return, Netflix paid
$2,000 per week and covered all travel arrangements.
Applying for the job was as simple as following the
@Netflix account on Instagram, selecting your three
best Instagram shots and adding the hashtag
#Grammaster. They’d had 18,000 shots a month or so
into the campaign. 10 finalists were selected and
whittled down to three Grammaster winners
following interview. Their shots used #filmedhere and
were plotted on this map across America.
10. For Dan Rosenbaum, Manager, Digital & Social
Media at San Francisco Travel, “Instagram is a
great channel to inspire. We see it at a window
into a brand, a destination.” The destination was
an early adopter of Instagram, back in 2011,
which also explains how they achieved to reach
close to 40,000 followers on this platform. Along
with its ubiquitous #onlyinsf, which has been
tagged on nearly 20,000 pictures, the destination
also uses hashtags along with specific campaigns.
For example #dineabouttown is used in
conjunction with the Restaurant Week, held
twice yearly, collecting more than 1,440
mentions so far, or #sfoutdoors inviting locals
and visitors alike to share their best pics of San
Francisco’s hidden gems or known landmarks.
Either way, every Tuesday a photo gets
highlighted on the official SFO accounts, such as
their Facebook page, which is followed by more
than a half-million fans!
11. Luxury brand Barbour is making the move into the
world of Instagram to promote its flagship
International range. The brand asked 11 Instagram
followers to team up with some of the hottest up and
coming directors to create 15-second films using only
iPhones. These films were posted using the tag
#inspiringplaces and collated on a microsite, where
they will be judged in categories including best
cinematography, best stop motion and best comic film
by a panel of Barbour judges. The videos spanned
many cities including New York, Berlin, Barcelona,
Copenhagen and Istanbul, helping to bring the
international image of the brand to life.
12. Appealing to people’s vanity could be
one of the easiest ways to encourage
brand engagement. Take the example of
Benefit Cosmetics, who turned to
Instagram to find images of real people
using its "they’re real!" mascara.
Fans submitted more than 11,900 selfies
via Instagram using the #realsies
hashtag, and Benefit Cosmetics created
a mosaic view of these submissions on a
responsive design microsite linking to
the "they’re real!" product page.
http://realsies.benefitcosmetics.com/
13. Benefit: #Realsies
Igers Wales (and Igers Cymru) are Wales-
based Instagram communities which
showcase some of the best images taken
around the country. Tag your pictures
with #igerswales and #igerscymru and
@_luella_ and @thedimmick and they
pick the best of the pics to share with
this ready-made audience.
