This LinkedIn course is designed for anybody that wants to learn how to use LinkedIn to grow their Business and build their online identities. *What is Linkedin? * How to make a Great profile in Linkedin? * How to rank yourself #1 in Linkedin in your field. * Best practice for Linkedin * What you need to know about Linkedin Groups * What you need to know about Linkedin Jobs * How to communicate effectively on Linkedin * How to be effective in Linkedin * Set your Privacy Setting in Linkedin * common Mistakes in Linkedin

1. LinkedIn Course
Build your Professional Identity
@KareemSamara

2. What is Linkedin?
Business Oriented Social Networking Site.
The
Biggest In The World.
Search & Connect.
NOT Job Search Site, BUT Often Used That Way.

3. Understand it

4. Why Linkedin?

5. Brand & Position Yourself.
Discover new business and professional opportunities.
Largest business & professional Social Network.
+200 Million Members.
2 new member every second .
11th Most Traffic Website.
Global Network, with local reach.
Communicate with decision makers & Influential people.

6. Personal
VS
Professional
Stay in touch
VS
Make useful contact.
Be entertained
VS
Keep up to date for your career.
Kill time
VS
Search for opportunities.
Share content
VS
Maintain professional identity.
Spent Time
Invest Time

7. Before implementation

8. Goal

9. What is your primary GOAL on LinkedIn ?
• Attract Business clients.
• Hire people.
• Get better job.
• Stay connected & Communicate with them.
• Expand your network.

10. Who do you want to connect with? & Why?
• Classmates, Alumni & Colleagues.
• To introduce you to your prospect person.
• Customer: to generate leads and drive sales.
• Influencers: to build a reputation with them.

11. Finding your career passion

12. Profile

13. Why you need a great profile?
• Your profile is the hub of all your activities.
So:
- It Must be Completed.
- It should build: 1. credibility. 2. trust.
• It’s essential for LinkedIn search.
• Good for your presence on the search engine.

14. Optimizing your Profile

15. Profile
view

16. Search
view

17. Groups
view

18. The First Impression

20. How to build your identity on Linkedin?

21. Professional Photo.
How can you help them “Title”.
Keywords “Current & Past job”.
Establish credibility “Education+ Experience”.
Build trust “Connection”.
Recommendations & Endorsement.
Customize URL.

22. Tell your story in 60 second. “or less”
• What do you do?
• What problem do you solve?
• How are you different?
• Why should I care?
• What do you want me to do next- call to action?
Ex.: Profile
 Fill Experience, Education & Activities Sections “with details”.

23. Enhance your profile
Designs!
Pics!
Videos!
Docs & Slides!
Sound!

24. Two most popular activities on linkedin are:
1. Search.
2. Profile view.
4.2 billion Professionally-oriented searched in 2011.
5.7 billion Professionally-oriented searched in 2012.
How to appear on those searches?

26. Keywords

27. Why Keyword is important?
What keywords do you want to rank for?.....
Brainstorm.
Ask your co-workers.
Ask your customer.
Ask your competitor.
Ask linkedin.

28. STOP.. Don’t stuff your profile with keywords

29. Network

30. How Linkedin Works?

31. Your Friends’ Friends’ Friends
Your Friends’ Friends
Your Friends

32. Importance of Networking

33. How to grow your network on Linkedin?

34. You contact “Add” them.
They contact you:
Your “off LinkedIn” activities.
They found you via search.
They see your activity on groups.
Recommendation from LinkedIn member (Connections).

35. You contact “Add” them.
E-Mail
Alumni & Classmate. (Live – Work – Do)!
Colleagues.
People You May Know.
Your Connections’ Network.
Advanced Search.
Who’s Looking at You.
Join Groups.

36. Groups

37. How to categorize your 50 Group?
Job – Industry – Customer
How to choose the best 50 Group?
Number of Member
Demographic
Group activities

38. Communication
Message
Share updates
Like & Comment
Other Channels

39. Jobs

40. How to search for a Job?
Keyword & Title
Company
Country
Student Jobs
Saved & Alert Search

41. Stream

42. Listen to Your Network - Your Stream
Updates you see on your home page.
Hidden Activities
The frequency of the email.

43. Add Value to your Network
Share relevant content:
News, Articles, Videos. (about your industry!)
LinkedIn Today.
Tips, how to.
Questions.
Events.
Jobs.

44. Privacy

45. Profile settings:
Your activity Broadcast.
Your feeds.
Viewed your profile.
See your connection.

46. Top Tips

47. Make time.
Get noticed.
Reach out.
Spread the word.
Get into groups.
Follow companies.
Persist (without pestering).

48. Common Mistakes

49. You have an incomplete profile.
You're not building out your connections!
You don't belong to the right groups!
You always ask for favors.
You used to send mass emails.
You only use it if you need a job!!!!!!

50. One More Thing

51. Its not about what you know,
Its about who you know

52. KareemSamara.com/Feedback
Questions

53. Thanks
@KareemSamara
Me@KareemSamara.com
Facebook.com/SBKits