Defensive Strategies in Strategic Management - Karim Virani
Presenter : Karim Virani
Defensive strategies are management tools that can be
used to fend off an attack from a potential competitor
Approaches to Defensive Strategy
Advantages of Defensive Strategy
Increasing your marketing
Typically less risk-laden
than offensive strategies
Enhance the value of your
products or services.
Disadvantages to Defensive Strategy
Business does not
understand its target
Innovation and product
Creating a strong defensive strategy requires deep planned out
thinking and a distinct set of activities.
Programs that make no sense as growth initiatives might be highly
effective defensive tactics.
Focusing on growth is good but companies should prioritize
defensive strategy; when the core business struggles it is almost
impossible to support growth programs.
Any defensive strategy you employ should be balanced with a long-
term strategy for growing your business …. Defense matters most.