2. Characteristics of Tourism:
Composite in Nature (‘one industry’
concept)
Service Industry
A Total Experience
Tourist Destination
3. Tourism Product is made up of:
Attractions
Activities
Amenities
Accessibility
4. Quality Issues in Tourism
Competitive nature of global tourism
Consistently exceed visitor expectations
Need to provide a quality product
5. Quality: 4 critical areas
1. Management of expectations
2. Product and service development
3. Human resource development
4. Quality assurance/quality assurance
standards
6. Quality: 4 critical areas
1. Management of expectations
2. Product and service development
3. Human resource development
4. Quality assurance/quality assurance
standards