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The Tourism Product
Characteristics of Tourism
Characteristics of Tourism:
 Composite in Nature (‘one industry’
concept)
 Service Industry
 A Total Experience
 Touri...
Tourism Product is made up of:
 Attractions
 Activities
 Amenities
 Accessibility
Quality Issues in Tourism
 Competitive nature of global tourism
 Consistently exceed visitor expectations
 Need to prov...
Quality: 4 critical areas
1. Management of expectations
2. Product and service development
3. Human resource development
4...
Quality: 4 critical areas
1. Management of expectations
2. Product and service development
3. Human resource development
4...
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The tourism product - characteristics of tourism

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The tourism product - characteristics of tourism

  1. 1. The Tourism Product Characteristics of Tourism
  2. 2. Characteristics of Tourism:  Composite in Nature (‘one industry’ concept)  Service Industry  A Total Experience  Tourist Destination
  3. 3. Tourism Product is made up of:  Attractions  Activities  Amenities  Accessibility
  4. 4. Quality Issues in Tourism  Competitive nature of global tourism  Consistently exceed visitor expectations  Need to provide a quality product
  5. 5. Quality: 4 critical areas 1. Management of expectations 2. Product and service development 3. Human resource development 4. Quality assurance/quality assurance standards
  6. 6. Quality: 4 critical areas 1. Management of expectations 2. Product and service development 3. Human resource development 4. Quality assurance/quality assurance standards

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