This is the proposed plan that I presented to the management of my company. The goal is to expand our existing blog program into a larger social media program that would oversee the activities of the business units. I am happy to share this with anyone who might find it useful. Please contact me with any questions.

1. Social Media Program / Strategy 2009 Goals and Planning Karen Snyder October 21, 2008 http://karensnyd.blogspot.com Twitter: karensnyd

4. The “traditional” model News and messaging were broadcast from the company Source: Voce Communications, 2008

5. When you add social media to the mix… Source: Voce Communications, 2008 Now all these people are talking to each other.

6. What do we do? It’s simple… Source: Voce Communications, 2008 Listen to what they are saying and engage them in a conversations.

7. Who is using social media?

13. Sample Corporate blog: Yahoo’s “Yodel Anecdotal” http:// ycorpblog.com

14. Sample Corporate blog: E-Bay’s “ebay Ink” http:// ebayinkblog.com /

16. Cisco’s Corporate Blogs Top-level Blog, Point of Entry Existing Blog

18. Rick Clancy, CEO of Sony

20. Building blocks to a Corporate social media strategy Social Media Monitoring and Reporting Training, Policies and Processes Market Research / Brand Benchmarking Internal Evangelism and Education