Why I'm shredding the rules of business.
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I’m shredding the rules of business
1. I’m shredding the rules of business
The other day I found an old notebook and had a flick through it to see if there was
anything of interest in it.What I found actually mortified me. It was full of notes I’d
taken at a business event I went to to try and learn the Rules Of Business.
I was so abhorred by what I read that I actually RIPPED OUT the pages of notes,
and after I hit publish on this, I’m going to SHRED THEM. There were pages and pages
of notes like these.
Check it out.
2. It actually makes me feel a bit ICKY to read it. To think I tried to CONFORM to the ‘rules
of business’! That’s not me!
Here are my ‘rules’ right now.
1. Create something every day.
2. Help someone every day (hopefully by what I’ve created)
3. Offer something for sale every day.
4. If it ain’t fun, don’t do it.
That’s pretty much it.
Nine years ago, when I started my first business as a dominatrix, fresh out of
leaving the 95, do you think I knew about systems, strategies, sales funnels,
proposals, conversion rates, objectives, elevator pitches, marketing etc etc?! NO
WAY! But do you know what, it worked.
And then when I became a photographer, I thought I had to fit into the ‘proper’ world of
business. I thought I had to change what I was doing and presumed there were some
rules to follow to grow a successful business and THAT’S when I started researching
and studying and LOSING the part where I made my OWN rules.
And that continued for some time. When I went from photographer to social media
teacher, again, I REALLY got caught up in the rules! Do you know how many rules there
are about social media? Flipping BILLIONS!
‘Do things this way. No, you should do it that way. Don’t post
your blog at that time! How often should I tweet? Is it ok to
3. automate? You have to ENGAGE! Always include a photo! Make
sure you don’t write more than 659 words. etc etc’
You get the idea. And I got caught up in it but again, I hadn’t noticed I was losing the bit
where I made my OWN RULES and did what I liked. I got caught up in systems and
strategies and howto’s and blueprints and ‘THIS is the only guide you need to know!’.
When did it get so complicated? When did we loose the ability to just
BE OURSELVES and so what we want?!
When did we rely on the rules like a crutch scared to move forward unless someone
else had said it was OK, and that it would work.
When this dawned on me, I started to let go of all the rules that I had spent so much
time and money on to learn. I used to think it was a BAD THING that I didn’t know the
rules when I first started out, when really, it was a GOOD THING!
I didn’t care. I had fun. If I didn’t enjoy something, I didn’t do it. I built
a business by following my own rules.
Business & life should feel NATURAL. We should be able to go with OUR flow. We
should be able to have a bright ideal and just do it. We shouldn’t wait to see if it’s been
done before or wait for someone to give us the thumbs up or the rules to prove that it
will work. Risk is part of entrepreneurship! Take a few. Every day.