How to build your Business model and innovate you business through it. -building business model canvas. -introduction to PM

1. Business Modeling
BMC & PM

2. Ideas
Idea Plan
Living
business
 How many times to refused to share your ideas !!
 “Ideas is useless”
Nobody will fund your idea. But, they fund your plan.

3. Business Modeling
Business
 An organization or economic
system where goods and services
are exchanged for one another or
for money
Modeling
 A small object, usually built to scale,
that represents in detail another
Business model
• a plan for the successful operation of a business, identifying sources
of revenue, the intended customer base, products, and details of
financing.
• Description of your business parts and the relation of each part with
the other.

4. Business Model Canvas “BMC”
“Alex Osterwalder”

5. Business Model Canvas “BMC”
 Heart of the business
 Who is your customer ?
Segmentation
“Alex Osterwalder”
Customer

6. Business Model Canvas “BMC”
 Bundle of products
&services for specific
customer segment.
“Alex Osterwalder”
Customer
Value

7. Business Model Canvas “BMC”
 How you communicate
and reach each segment.
 Channel for
Customer
“Alex Osterwalder”
Customer
Value
Channels
• Awareness
• Evaluation
• Purchase
• Delivery
• after-sales

8. Business Model Canvas “BMC”
 Using information about
Customers to build a
Customer Relationship.
 Why CRM is important ?
“ Loyalty ”
- Keep your customer
- Maximize your profit
- Decrease cost
- Attract new customer
“Alex Osterwalder”
Customer
Value
CRM
Channels

9. Business Model Canvas “BMC”
“Alex Osterwalder”
Customer
Value
CRM
Channels
Revenue $

10. Business Model Canvas “BMC”
Key Partners
Cost structure
Key Activities
Key Resources
“Alex Osterwalder”
Customer
Value
CRM
Channels
Revenue $

11. Business Model Canvas “BMC”
Key Partners
Cost structure
Key Activities
Key Resources
“Alex Osterwalder”
Customer
Value
CRM
Channels
Revenue $

12. Business Model Canvas “BMC”
“Alex Osterwalder”
Customer
Value
CRM
Channels
Key Partners
Revenue $Cost structure
Key Activities
Key Resources

13. Business Project
Plan

14. Project Scope
 Describe the work to be accomplished
 What’s the purpose or business need for this project?
 Is there a relationship to other projects?
 Who are the stakeholders?
 Create your WBS

15. WBS
WBS must be REALISTIC

16. Work
breakdown
structure
Scope
Estimate
cost
Develop
PM plan
Validate
scope
Identify
risks
Develop
Time plan

17. Cost Analysis
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
Parts and materials Salaries Office lease Insurance Vehicles
Annual Cost

18. Risk Management Plan
Risk Probability Impact Owner Mitigation Plan
Budget cuts may
reduce staff,
affecting project
scope and
schedule
Medium High
Project
Manager
See appendix for a
phased
implementation plan
History analysis
anticipation
Risk
identification

19. Risk plan
Positive risk
 Avoid
 Transfer
 Mitigate
 Accept
Negative
 Exploit
 Share
 Enhance
 Accept
Risk response

20. Quality Management and
Performance Measures
 Define quality management plans
 How will you monitor and control costs?
 How will you monitor and control schedule?