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Workshop modelando usuários, tarefas e idéias

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Este workshop foi conduzido pela Latitude14 no Dia Mundia da Usabilidade 2010 em Belo Horizonte. São técnicas rápidas e ágeis para criação de personas, modelagem de tarefas e geração de protótipos para criação de produtos interativos.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Workshop modelando usuários, tarefas e idéias

  1. 1. Thinking & Doing Personas ágeis + Task Flow + exploração de ideias Workshop
  2. 2. • Técnicas colaborativas para: 1. modelar usuários 2. modelar tarefas 3. explorar ideias O que veremos?
  3. 3. coleta de dados ideaçãotestes prototipação Quando aplicar? Ciclo de vida
  4. 4. coleta de dados ideaçãotestes prototipação Quando aplicar? Ciclo de vida
  5. 5. Exemplo: Sistema de review de restaurantes encontrar restaurantes, escrever reviews, encontrar um restaurante mais perto, etc..
  6. 6. Parte 1 Modelagem de usuários Quem são os usuário do produto? Quais são seus objetivos? Quais tarefas desempenham?
  7. 7. Parte 1 Modelagem de usuários 1. Definir os diferentes tipos de usuários possíveis. 2. Listar as características e dar um nome para cada um. 3. Definir o grupo focal.
  8. 8. gourmet mochileiro namorados
  9. 9. gourmet Paulo | 38 anos • jornalista • vai em novos restaurantes semanalmente • objetivos • classificar vinhos • classificar pratos • experimentar pratos novos mochileiro Fernando | 25 anos • estudante de letras • vegetariano • viajante sazonal • Objetivos • encontrar restaurantes vegetarianos baratos e próximos do local onde está namorados Julia | 16 anos • estudante e tuiteira • vive de mesada • Objetivos • procurar restaurantes especiais
  10. 10. gourmet Paulo | 38 anos • jornalista • vai em novos restaurantes semanalmente • objetivos • classificar vinhos • classificar pratos • experimentar pratos novos namorados Julia | 16 anos • estudante e tuiteira • vive de mesada • Objetivos • procurar restaurantes especiais focal! sazonal foradomercado mochileiro Fernando | 25 anos • estudante de letras • vegetariano • viajante sazonal • Objetivos • encontrar restaurantes vegetarianos baratos e próximos do local onde está
  11. 11. Como coletar dados sobre usuários? Questionários Estatísticas de acesso Converse com usuários Observação em campo Redes sociais ...
  12. 12. Por que modelar usuários? Discutir o que sabemos e o que não sabemos sobre usuários. Focar o desenvolvimento do produto. Evitar excesso. Entender usuários é aumentar chance de retorno.
  13. 13. Exercício Projetar uma persona para: sistema web colaborativo de viagem, onde os usuários possam encontrar dicas de lugares, registrar suas viagens, compartilhar fotos e roteiros. 1o passo: Determinar tipos de usuários 2o passo: Listar características de cada tipo 1. Demográficas: Idade, sexo, classe social, onde vivem, cultura, formação, profissão... 2. Tecnológicas: Quais são suas habilidades? Uso mais frequente? Hardware, conexão? 3. Contexto de uso: Onde usaria (casa, escritório, metrô..)? Que horas, por quanto tempo? 4. Estilo de vida: O que procuram? Diversão, rapidez, desafio, conforto... 5. Objetivos: Quais os problemas ele tem relacionados ao contexto do seu produto? 6. Frequência de uso, nome, rosto, uma frase emblemática 3o passo: Determinar usuários focais 20’ 30’
  14. 14. Parte 2 Modelagem de tarefas O que fazem no sistema? Qual o fluxo principal de experiência?
  15. 15. Parte 2 Modelagem de tarefas 1. Brainstorm. Liste as tarefas. O que os seus usuários podem fazer no sistema? 2. Escreva cada tarefa em um post-it 3. Ordenar em uma sequência lógica.
  16. 16. Buscar restaurantes Encontrar restaurantes novos Cadastrar no sistema Encontrar endereço de um restaurante Encontrar restaurantes próximos de onde estou Ver review de um restaurante Avaliar um restaurante Escrever review de restaurantes Cadastrar um novo restaurante
  17. 17. Cadastrar no sistema Encontrar endereço de um restaurante Encontrar restaurantes próximos de onde estou Ver review de um restaurante Entrar em contato Buscar restaurantes Encontrar restaurantes novos Avaliar um restaurante
  18. 18. Por que modelar tarefas? Criar uma “visão” compartilhada da experiência de uso. Auxiliar na criação de soluções de interface.
  19. 19. Cadastrar no sistema Encontrar endereço de um restaurante Encontrar restaurantes próximos de onde estou Ver review de um restaurante Entrar em contato Buscar restaurantes Encontrar restaurantes novos Avaliar um restaurante 20’ Exercício 1. Brainstorm. Liste as tarefas. O que os seus usuários podem fazer no sistema? 2. Escreva cada tarefa em um post-it 3. Ordenar em uma sequência lógica.
  20. 20. Parte 3 Geração de soluções Como dar suporte as tarefas e objetivos dos usuários?
  21. 21. Gostei/Não gostei. Cadastrar no sistema Encontrar endereço de um restaurante Encontrar restaurantes próximos de onde estou Ver review de um restaurante Entrar em contato Buscar restaurantes Encontrar restaurantes novos Avaliar um restaurante Formulário: nome e email buscar por palavras-chave com auto- complete filtros por região, tipo de culinária, país,etc GPS + Google maps restaurantes recem inaugurados na cidade Número de usuários que “curtiram” Ver ranking Comentários dos usuários na página do restaurante Link direto para discar no celular (versão móvel) Critérios de avaliação (cardápio, atendimento, preço, etc) Comentários dos usuários em um mapa formulário de contato.
  22. 22. Parte 3 Geração de soluções 1. Escolha e priorize as soluções para cada tarefa. 2. Eleger as mais adequadas 3. Prototipar em papel as soluções escolhidas
  23. 23. Gostei/Não gostei. Cadastrar no sistema Encontrar endereço de um restaurante Encontrar restaurantes próximos de onde estou Ver review de um restaurante Entrar em contato Buscar restaurantes Encontrar restaurantes novos Avaliar um restaurante Formulário: nome e email buscar por palavras- chave com auto-complete GPS + Google maps Ver ranking Link direto para discar no celular (versão Comentários dos usuários em um mapa 20’
  24. 24. Quem deve participar? • A equipe ‣ negócios ‣ marketing ‣ designers ‣ desenvolvedores ‣ cliente ‣ usuários
  25. 25. Concluindo... • Visão compartilhada do sistema -“Visão do todo” • Facilita comunicação e colaboração da equipe • Faz a ponte entre o design e desenvolvimento
  26. 26. • Karine Drumond ‣ www.karinedrumond.wordpress.com ‣ karine@latitude14.com.br • Marcello Cardoso ‣ www.mcardoso.com ‣ mcardoso@latitude14.com.br ESTRATÉGIA, PROJETO E ANÁLISE DE PRODUTOS E SERVIÇOS

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