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The State of Print & Electronic Publications in Higher Education KarineJoly karine@higheredexperts.com
WEB
Let’s be friends!
Joan of Arc   The Maid of Orléans Photo by greenasian http://www.flickr.com/photos/photos_by_chrystal/2484740145/sizes/z/
2007
Methodology Disclaimer
Online Self-Selected
July 2007 (n=218) February 2009 (n=198) October 2010 (n=262)
2010 Results (n=262)
Budget Trends
“My PRINT budget hasn’t increased for the past 2 years”
“My ELECTRONIC budget has increased for the past 2 years”
94% (82% in 2009) have started to rely MORE on electronic pubs
63%  have started to rely LESS on print pubs
Why? What to cut
33%rely more on electronic to… Budget
44%rely less on print to… Budget
38% rely more on electronic publications  to reach their audiences  because they are...
2010 Survey Target audiences
25% rely more on electronic pubs  to be innovative
And,  more and more to...
2010 Survey Environment
  “We now offer readers the opportunity to opt-out of the print edition if they prefer [electronic] and want to help us go green. Since September 2009, 681 of 40,000 recipients have opted-out of the print edition.” Alex SachareEditor, Columbia College Today
2010 Survey Only in Print
2010 Survey Only in Electronic
All publications available in both formats for at least... 29%
2010 Survey Both print and electronic
Newsletters going paperless 3% Print only 65%  Online only 32% Both format Online only:  65% in 2010 43% in 2009 29% in 2007
Magazines going digital  Both formats: 82% in 2010  62% in 2009 55% in 2007
Viewbooks back in print  Print only: 49% in 2010  40% in 2009 46% in 2007
Can’t be replaced
Can be replaced
No Measurement Strategy: 28%
electronic
5 Tips from the Web Geek Become a champion of the integrated print/electronic approach. Adopt a measurement strategy. Audit your publication portfolio. Use the best format for the content and the reader. Learn the electronic ways
University of Arkansas Forth Smith 1st Alum Magazine 2010 20,000 copies 2 issues / year Web versions Budget: 50K
Want to get the complete survey report when it’s released?
@karinejoly karine@higheredexperts.com

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State of Print & Electronic Publications in Higher Education Survey

Editor's Notes

  1. I subscribe to and read print publications: magazine, newspapers, local newspaper – my alma mater doesn’t have a mag but I read the alum mag my husband gets from McGill University.
  2. I write for a print magazine
  3. Anybody knows who this is? Let me give you a tip: this photo was taken by Lisa Paul from Trinity College – Tuesday just a few blocks from the hotel.Joan of Arc – a French hero – who led the French army several important victories during the 100 Years War against the BritishShe claimed divine guidance – I have insider information too, but the source isn’t God – but university and publication officers, communication directors and web communications managers who completed my surveys about the state of print and electronic publication over the years.Saint Joan of Arc or The Maid of Orléans (French: Jeanne d'Arc,[1] IPA: [ʒandaʁk]; ca. 1412[2] – 30 May 1431) is considered a national heroine of France and a Catholicsaint. A peasant girl born in eastern France who claimed Divine guidance, she led the French army to several important victories during the Hundred Years' War which paved the way for the coronation of Charles VII. She was captured by the Burgundians, sold to the English, tried by an ecclesiastical court, and burned at the stake when she was nineteen years old.[3] Twenty-five years after the execution, Pope Callixtus III examined the trial, pronounced her innocent and declared her a martyr.[3] She was beatified in 1909 and canonized in 1920.[2] She is, along with St. Denis, St. Martin of Tours, St. Louis IX, and St. Theresa of Lisieux, one of the patron saints of France.Joan asserted that she had visions from God which instructed her to recover her homeland from English domination late in the Hundred Years' War. The uncrowned King Charles VII sent her to the siege of Orléans as part of a relief mission. She gained prominence when she overcame the dismissive attitude of veteran commanders and lifted the siege in only nine days. Several more swift victories led to Charles VII's coronation at Reims and settled the disputed succession to the throne.