The document discusses a presentation by Karl Smith on human centered design and UX for trend trading. It includes an agenda for the presentation covering the process for human centered design and UX, trend trading concepts, and a trend trading concept process. It also shows examples of trends that could be traded, including returns from individual trends and an overall one month return of 12.5% on a portfolio of trends totaling CHF 94,300. Karl Smith closes by thanking the audience for their attention and providing his contact information.

1. essential for banking
Human Centered Design and UX
Karl Smith, EVP Human Centered Design

2. Agenda
Process
Trend*Trading*Concept

3. Process

4. Human Centered Design and UX Concept Process

5. Trend Trading

6. Make ‘em come back for more
The ‘Netflix’ of trading

7. Trends

10. Green
Tech
4.6%
CHF 50,000
Wearables
12.6%
CHF 12,600
Rising
Interes rates
1.2%
CHF 600
Retiring
2050
2.6%
CHF 1,200
Silicon
Nation
12.6%
CHF 12,000
Couch
Commerce
22%
CHF 9,500
Industrial
Innovation
-1.6%
CHF 8,400
#Retirement
#Coolstuff #Techy #Opposites #Projector #Formum
7
Trends
#Coolstuff
trend group
12.5% CHF 1,600
One month return Cash return Manage
CHF 94,300

12. Human Centered Design & User Experience Team
Thank you for your attention
Karl Smith
karl.smith@avaloq.com