To make sure that your ad gets displayed at the right time, you can take the help of ‘Search Terms Report’ to identify keywords worth bidding. This presentation lays out the quick steps to generate your search terms report in Bing Ads. Read the entire post here:http://www.karooya.com/blog/search-terms-bing/

1. How To Find Search Terms
In Bing Ads?
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2. What are Keywords And Search Terms?
 Keywords’ are those terms that an advertiser bids on
 Search terms are those queries for which your ad gets triggered
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So, advertisers need to make sure that their keywords closely match the search
query of the user.

3. In the next slides we explain the steps to generate your
search terms report in Bing Ads
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4. Go to reports and then click on ‘SearchTerm’ on the
left bar
Step 1:
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5. Select the campaign /account for which you wish to generate
the report. Enter the details & download the report
Step 2:
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6. How To Use The Search Terms Report?
 Identify new keywords to bid on that are driving traffic to the site
 Identify keywords that are driving irrelevant traffic to your website because of not
being related to your business. Such keywords are called ‘Negative Keywords’.
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7. Save 10-20% of your AdWords & Bing Ads spend in
minutes, with Karooya's Negative Keywords Tool
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