An IMC perspective presentation for a water bottle.

1. WATER BOBBLE
Presented:- KARRON A SINGH
SURENDRA GADHE

2. WATER BOBBLE
“Keeps it SAFE”

3. BOBBLE

4. BENEFITS
100% LEAK
PROOF
FOOD GRADE
PP MATERIAL

5. ADVERTISING STRATEGY
• BRAND – WATER BOBBLE
• STRATEGY – HEALTHY PEOPLE OF TODAYS WORLD OPT FOR
DRINKING HEALTHY AND TASTY WATER.
• BIG IDEA – SHOW AN RESPONSIBLE ADULT WITH AN OPTION
OF HEALTHY AND TASTY WATER
• CREATIVE EXECUTION - SHOW THE WATER FILLED FROM
ANYWHERE IT IS KEPT SAFE TILL THE LAST SIP.

6. PROMOTION
• PROMOTION AT EVERY FOOD BAZAR IN 2/2 SQT
FOOT AREA AT ENTRANCE(APPROX @ Rs 80K).
• ACTUAL DEMO GIVEN BY THE COMPANY
REPRESENTATIVE.
• FOR FIRST 100 CUSTOMERS CUSTOMIZED NAME
PRINTED ON THE BOTTLE

7. THANK YOU