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Social Media And Networking

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Introduction to Social Media. And a glimpse of how and why one should be using it.

Published in: Technology, Design, Business

Social Media And Networking

  1. 2. <ul><li>To study what social media is? </li></ul><ul><li>To study how it can be used? </li></ul><ul><li>Key drivers? </li></ul>
  2. 3. <ul><li>Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content. </li></ul><ul><li>Examples: linkedin, facebook, twitter etc. </li></ul>
  3. 6. <ul><li>Customers </li></ul><ul><li>Employees </li></ul><ul><li>Investors </li></ul><ul><li>Critics </li></ul><ul><li>Fans </li></ul><ul><li>Competition </li></ul><ul><li>Anyone on the web… </li></ul>
  4. 7. <ul><li>Social Networking: Facebook </li></ul><ul><li>Professional Networking: LinkedIn </li></ul><ul><li>Micro-blogging: Twitter </li></ul><ul><li>Document Sharing: Scribd/Slideshare </li></ul><ul><li>Social Bookmarking: Delicious </li></ul>
  5. 8. <ul><li>Learn what people are saying about you </li></ul><ul><li>Create a buzz </li></ul><ul><li>Increase brand exposure </li></ul><ul><li>Improve search engine visibility </li></ul><ul><li>Get message out fast </li></ul><ul><li>Gain Competitive intelligence </li></ul>
  6. 9. <ul><li>Over 100m users on facebook! </li></ul><ul><li>Social Ads: CPC, CPM & CPI </li></ul><ul><li>Groups </li></ul><ul><li>Facebook Pages </li></ul><ul><li>Sponsored Groups </li></ul>
  7. 10. <ul><li>Over 40 million users on facebook </li></ul><ul><li>Social Ads </li></ul><ul><li>Groups </li></ul><ul><li>Question & Answer </li></ul><ul><li>Recommendations </li></ul><ul><li>Learn about your professional Network </li></ul>
  8. 11. <ul><li>Follow and get followed </li></ul><ul><li>Use search.twitter.com </li></ul><ul><li>Personal Branding </li></ul><ul><li>Traffic generato </li></ul><ul><li>Getting feedback </li></ul>
  9. 13. <ul><li>Upload Documents. Share them </li></ul><ul><ul><li>Flyers, press release, special reports, newsletters, collaterals etc. </li></ul></ul><ul><li>Tag properly </li></ul><ul><li>Groups </li></ul><ul><li>Identify traffic </li></ul>
  10. 14. <ul><li>Tag the website </li></ul><ul><li>Share </li></ul><ul><li>Join Groups </li></ul>
  11. 15. <ul><li>Be honest on Social Media </li></ul><ul><li>It cannot be neglected </li></ul><ul><li>It is not difficult </li></ul><ul><li>It is not easy </li></ul><ul><li>It is NOT FREE </li></ul><ul><li>Its not just for kids </li></ul><ul><li>It Works!!! </li></ul>

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