During this year’s Apple event held in September, the tech giant had announced that its new iPhone 11 line would feature a front camera capable of recording at 120 frames per second.

1. Apple Applies for a US
Tademark on ‘Slofie’

2. During this year’s Apple event held in September, the tech giant had announced
that its new iPhone 11 line would feature a front camera capable of recording at 120
frames per second. The same effect, when slowed down, would produce a crisp
slow-motion video, which shall be perfect for recording dramatic selfie videos. They
called this feature ‘Slofie,’ made from the words ‘Slow’ and ‘Selfie.’ Although it
seemed that the term slofie was just a cruel joke by Apple; however, the company
has recently filed a Trademark Application for the same with the US Patent and
Trademark Office (USPTO).

3. Even though iPhone 11 hasn’t yet entered the market, the early reactions to its
slofie feature were more on the negative side. However, according to the
document filed with the USPTO, Apple is sticking to the term slofie which it
describes in its trademark application as – downloadable computer software for
use in recording and capturing video. That implies that Apple is more into looking
forward to preventing other companies from coming up with a similar feature.
They wish to put a stop to the creation of counterfeit slofie apps and want slofies
to remain exclusive to the new iPhone.

4. In spite of the prime focus on apps, Apple has not included a slofie mode or slofie
app in its upcoming iPhones. The feature is known as ‘slo-mo’ in its camera app
and the current usage of this feature only refers to the resulting videos, rather
than any app or mode used to capture and record them.
Quite clearly, Apple is hoping its slofie feature would be a success story and help in
selling the new iPhone 11 line, which has also incorporated plenty of additional
camera upgrades. As per various reports, the tech giant has paid $400 for filing
this trademark application.

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