1.
Clients

3.
Competent people resist change.

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Why?

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Because change threatens to make them less competent.

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And competent people like being competent.

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That's who they are, and sometimes that's all they've got.

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No wonder they're not in a hurry to rock the boat.

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What WE know If you think change is hard You won’t like irrelevance

18.
“ I’ve got to get on Facespace”

20.
David Ogilvy: “ The consumer is not an idiot. She is your wife.”

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The client is not an idiot. She’s your Mum.

24.
<ul><li>Simplicity </li></ul>

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Simplicity reshape dull, everyday activities into fun challenges

26.
Storytelling

27.
people love series , episodes and chapters, that there is a beginning a middle and an end. People love a good cliff hanger, a tangent in a story line, the villain and the hero. They are sad when “season one” is over, but get all excited when “season two” kicks [in] but what they really love is to be involved in making stuff happen. What does Marcus know that you don't? http://www.craphammer.ca/2007/10/what-does-marcu.html

28.
http://www.42entertainment.com/yearzero/

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Sign on

30.
<ul><li>Boss: I can't get this damn phone to work. Coworker: It helps if you're just a little bit smarter than the technology. </li></ul>Allow people to tell your stories for you <ul><li>More than a million people have signed up on My.BarackObama.com where they can blog, plan events, set fundraising goals, join groups and volunteer. </li></ul><ul><li>So far, about 80,000 offline events have been planned using its tools </li></ul>