5. Use this to find the one traction channel that will
unlock your next growth stage
1.Brainstorm
2.Rank
3.Prioritize
4.Test
5.FOCUS ON WHAT
WORKS
Five Steps:
8. The Law of Shitty Click-Throughs
“All marketing channels
become saturated….All it
takes is one other competitor
seriously pursuing traction in
the same channel to drive up
its cost and drive down its
efficacy”
11. But first…
During Bullseye, take each channel seriously,
and don’t be afraid to use an unfamiliar channel!
Get rid of your traction
channel biases!