Research and planning is essential for creating a successful media text. It involves investigating current works, audiences, and production elements like cinematography, editing, and sound. For a horror film specifically, research should be done on other horror movies, film companies, marketing strategies, and budgets, and planning is needed for the film's storyboarding, marketing, budgets, and casting.

1. Research and
Planning
Investigation

2. Research and planning is what helps a product/media text successful. Research
and planning can help to understand the media text, consumers/audiences this
information will then be taken into consideration when creating the media text
to create a professional look.
The research and planning stages needed when creating a horror film are;
• Researching current horror films
• Researching cinematography
• Researching editing
• Researching sound
• Researching mise–en-scene
• Researching the target audience and genre
• Researching film companies
• Researching marketing and distribution strategies
• Researching budgets
• Planning/Storyboarding the horror film (cinematography, editing, sound, mise-en-scene)
• Planning marketing
• Planning budgets
• Planning casts
Research and Planning