From my perspective as a healthcare professional, the more engaged and involved a person is in their own healthcare the better chance we have of helping them achieve their personal health goals. Much has been written on patient engagement, many studies and statistic are available, with new input being added every day. Our industry is ripe with information for sharing. The question I believe we must ask… How can we use our industry information, knowledge and experience to help us better engage patients? Let's get the discussion started, here are 6 industry articles ready to help us improve patient engagement. What are your thoughts on these articles? What do you think we can learn and share within our healthcare community? Do you have an interesting article you think we should read? Share it, let’s learn together.

1. #PatientEngagement
Let’s have an open discussion
around patient engagement…
How can we use our industry information,
knowledge and experience to help us
better engage patients?
Kathleen Poulos
InCrowd Co-Founder
March 2014

2. The more engaged and involved a
person is in their own healthcare,
the better chance we have of
helping them achieve their
personal health goals.

3. Much has been written on patient engagement,
many studies and statistic are available, with new
input being added every day.
How can we as healthcare professionals and
industry stakeholders come together and learn
from what others have shared?

4. The question we must ask…
How can we use our industry information,
knowledge and experience to help us
better engage patients?

5. I’ve included my
thoughts, would
love to hear yours…
Let’s start the discussion
with 6 industry articles…
• What’s the relevant take-away
• What can we learn
• How can we use this information to
better engage patients

6. via Forbes
Patient Engagement: Blockbuster Drug Or Snake Oil?
“True patient engagement has metrics of demonstrable success, at scale, over time.”
Learnings & Uses:
•
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Share success and failures
Be open with best practices
Collaborate with colleagues on patient engagement efforts
Putting numbers around successful outcomes paves the way for change
Best practices act as road maps for those just starting
http://www.forbes.com/sites/danmunro/2013/08/17/patient-engagement-blockbuster-drug-or-snake-oil/

7. via Pew Research Internet Project
The e is for engagement
"The path that most Americans are traveling is on their mobile devices.”
Learnings & Uses:
•
•
•
•
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People are mobile, healthcare needs to be as well
Healthcare information must be easily accessible on mobile devices
Mobile healthcare apps can play a critical role in patient engagement
Encourage physicians to prescribe mobile apps
Design apps to be interactive, used as a two-way communication channel
Explore unmet needs and utilize mobile health tools to resolve these needs
http://www.pewinternet.org/2012/10/29/the-e-is-for-engagement-2/

8. via InCrowd
Do Gen Xers and Millennials hold the key to
success for the Affordable Care Act?
“Millennials are more familiar with the term patient engagement than their Gen X counterparts.”
Learnings & Uses:
• Target your messaging, make it audience specific
• Interact with the health consumers you want to reach, understand what they
need and how you can help them
• Do your homework, determine how they like to get their information and
use that channel
http://www.incrowdnow.com/2013/12/do-gen-xers-and-millennials-hold-the-key-to-success-for-the-affordable-care-act/

9. via Corepoint Health
2014 is a Landmark Year in Medicine: More Digital Natives
Practicing than Digital Immigrants
“Leadership will be determined in part by the capacity to leverage
new tools to build, communicate and influence.”
Learnings & Uses:
• Digital natives will begin to assume leadership roles in medicine, look to them
to for ways to engage the growing base of digital native health consumers
• Be open to their ideas and support their change efforts
• Personally, I see this as one of the most exciting areas of patient engagement –
this growing community of digital native physicians and the ideas they bring to
medicine
http://www.hl7standards.com/blog/2013/12/23/2014-more-digital-natives-medicine/

10. via HITECH Answers
Patient Engagement Through Social Media
“In this model the patient is in charge of their own health care and they
are building their trusted networks.”
Learnings & Uses:
• Healthcare conversations are taking place on social media, with or without
any of us
• To maintain the role of trusted health advisor and be in a position to truly
engage patients it’s imperative for physicians, healthcare organizations and
pharmaceutical companies to be an active participant in the online
healthcare discussion
http://www.hitechanswers.net/patient-engagement-through-social-media/

11. via IMS Health
Engaging Patients Through Social Media
“"Pharmaceutical companies are starting to deal with the lack of regulatory transparency by
publishing their own guidelines. However, even with these safeguards in place AstraZeneca was
forced to pull a Twitter campaign in August 2013.”
Learnings & Uses:
• Pharma will make social media mistakes
• Companies trying to engage and be open to new channels of communication
deserve industry support
• Share information, guidelines and best practices to support Pharma’s efforts
• Work with Pharma to develop programs and tools that solve patient
problems and enhance engagement
http://www.imshealth.com/portal/site/imshealth/menuitem.762a961826aad98f53c753c71ad8c22a/?vgnextoid=ff71ad0087c73410VgnVCM10000076192ca2RCRD&v
gnextchannel=a64de5fda6370410VgnVCM10000076192ca2RCRD&vgnextfmt=default

12. Let the discussion begin…
What are your thoughts on these articles?
What do you think we can learn and share within
our healthcare community?
Do you have an interesting article you think we should
read? Share it, let’s learn together.