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Innovation & Issue process
Here’sa look at the four phases of the innovation process, 
aligned with the people typically involved at each phase. 
出典元:「ITJapan2011」 
プライスウォーターハウスクパーズ(PwC) 
代表取締役社長 
内田士郎氏 
Discovering 
見つけ出す 
Incubating 
生み出す 
Accelerating 
加速させる 
Scaling 
完成させる 
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▲ 
ExitPoint?! 
▲ 
ExitPoint?! 
The innovation process
第5段階 
やっと・・・一体感 
危機から目を逸らす 
第1段階 
無関心 
「自分だけは変わらなくてよい」と主張 
第2段階 
拒否・拒絶 
「責任逃れ」と「犯人捜し」 
第3段階 
犯人捜し 
新しい現実への対応を始める 
第4段階 
現実直視 
レ 
ジ 
リ 
エ 
ン 
ス 
力 
( 
回 
復 
力 
) 
時間の経過 
自ら変化できない 
「ゆでガエル」期間 
危機の顕在化 
危機的状況に陥るパターン 
出典元:「IT Japan 2011」 
プライスウォーターハウスクパーズ(PwC) 
代表取締役社長 
内田士郎氏
岡田勝人|KatsuhitoOkada 
Producedby

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Innovation & Issue process

  • 2. Here’sa look at the four phases of the innovation process, aligned with the people typically involved at each phase. 出典元:「ITJapan2011」 プライスウォーターハウスクパーズ(PwC) 代表取締役社長 内田士郎氏 Discovering 見つけ出す Incubating 生み出す Accelerating 加速させる Scaling 完成させる ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 1,000ideas 100selected ● ● ● ● ● ● ● ● ● ● 10pilots ● ● ● 3launches ● 1success ▲ ExitPoint?! ▲ ExitPoint?! The innovation process
  • 3. 第5段階 やっと・・・一体感 危機から目を逸らす 第1段階 無関心 「自分だけは変わらなくてよい」と主張 第2段階 拒否・拒絶 「責任逃れ」と「犯人捜し」 第3段階 犯人捜し 新しい現実への対応を始める 第4段階 現実直視 レ ジ リ エ ン ス 力 ( 回 復 力 ) 時間の経過 自ら変化できない 「ゆでガエル」期間 危機の顕在化 危機的状況に陥るパターン 出典元:「IT Japan 2011」 プライスウォーターハウスクパーズ(PwC) 代表取締役社長 内田士郎氏