The document discusses 6 trends that are changing the relationship between donors and fundraisers: 1) Impact - Donors want to know how their donations made a difference. 2) Involvement - Donors trust experiences and recommendations from friends over institutions. 3) Impulse - Donors can give anywhere and anytime through new technologies. 4) Community - Donors are organizing their own causes on social media. 5) Competition - There are over 1.8 million nonprofits vying for donations. 6) Transparency - Donors expect openness about how donations are used. The document provides tips for fundraisers to address these trends in donation appeals and focus on the donor experience.