Florida Social Media Conference Nsc
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An overview of social media for nonprofits, with 11 steps for getting started and 6 errors to avoid.
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Florida Social Media Conference Nsc
- 1. Social Networking: 11 Steps to Success, 6 Things to Avoid Katya Andresen, Network for Good www.networkforgood.org | www.nonprofitmarketingblog.com
- 2. What is Web 2.0 Anyway? And how do you feel about it?
- 3. Brian Solis of PR 2.0
- 5. Mashup!
- 8. Brian Solis of PR 2.0
- 12. No, Seriously: Everyone
- 14. We have to change our paradigm Web 1.0 : Launch and walk away Web 2.0 : Engagement!
- 15. We’re not in charge any more.
- 17. Haiti Matthew Marek, ARC on Flickr
- 18. To be heard
- 20. To be connected
- 21. To be part of something
- 22. Trust
- 25. Getting the culture Seth Godin: Flipping the Funnel
- 28. Be Authentic
- 29. Flip the funnel (and control)
- 31. Robin’s Story “ I would email somebody at their office and then they would email a bunch of people…they felt like there’s somebody’s story that they could attach to it”
- 32. What You Can Do
- 33. 1. Listen
- 34. From a presentation by Charlene Li, author, Groundswell
- 36. 2. Share and start playing in THEIR space
- 48. 10. Measure and Monitor! Nigel: "What we do is if we need that extra push over the cliff, you know what we do?" Marty: "Put it up to eleven." Nigel: "Eleven. Exactly. One louder." Marty: "Why don't you just make ten louder and make ten be the top number and make that a little louder?" Nigel: “[pause] These go to eleven."
Editor's Notes
- Third and fourth bullets are the focus/meat of the presentation
- This is just a quick review and reminder of why people get involved – what’s their motivation
- Model has evolved with basic human needs
- Obviously you care enough to be here; now we want you to get your feet wet
- Check if folks know the Motrin story
- New word! Add to jargon list! Astroturfing STOP! TIME CHECK! Now that we’ve been hanging out in the academic ether for awhile, let’s move on to a real example
- Reason: what we know to be true (Godin) Google alert (celebrities do that, apparently!) all he saw was Six Degrees (no affiliation) Wanted to do something good with something already being used/talked about Combine obsession with celebrities, growing trend of online giving and knowledge of ppl wanting to be seen/heard Become a celebrity for your cause
- Stacie:
- Personal networking at work (Basic social and communication skills) Social media Start with listening Build trust Amplify your message THIS IS THE ENTRY POINT TO SOCIAL NETWORKING; IF YOU DO ONE THING, MAKE IT BE A GOOGLE ALERT
- Personal networking at work (Basic social and communication skills) Social media Start with listening Build trust Amplify your message THIS IS THE ENTRY POINT TO SOCIAL NETWORKING; IF YOU DO ONE THING, MAKE IT BE A GOOGLE ALERT
- Volunteers, Board members, etc. Build a relationship with them so they’ll activate their own networks
- This is NOT ad-buying The chief reason we encourage engaging in SN is because it’s free and effective at amplifying your message It’s taken us a long time to build up credible, authoritative profiles and groups on sites like Care2 , Digg , Facebook , Flickr , and StumbleUpon – a lot of our initial efforts weren’t exactly home runs – but now that we’ve laid the foundation, we can get a huge response from these networks for our campaigns……The case I’m making now is not one about how good we can do if we get involved with social media, but how much better we can do if we get even more involved. -Interview with Jonathon Colman: Social Media Secrets from a Green Geek