Religion Communication Conference presentation

1. A hedgehog, a sock, and the path to communications enlightenment Katya Andresen, Network for Good www.nonprofitmarketingblog.com @KatyaN4G on Twitter Credit: loopylou67, Flickr

2. The broken button. Credit: “Broken Button”Fotofigg, Flickr

3. When communications is broken

4. Meanwhile… Matthew Marek, ARC on Flickr

9. The blue circle is not enough. You Are Good at It Important to Audience No One Else Is Doing Credit: Inspired in part by Jim Collins

10. The belief paradox

11. What is your gold toe?

13. Audience? Not so much. By Jan Fonger Attitudes toward marketing

15. You are not the target audience!

16. How do we communicate this? You Are Good at It Important to Audience No One Else Is Doing Credit: Inspired in part by Jim Collins

17. Why me?

18. Be your audience day people who give often report feelings of euphoria, which psychologists have referred to as the "Helper's High ."

19. What for?

20. Why now?

21. Who Says?

22. No. D’oh.

23. Spock will break your button. “ Broken Button” Fotofigg, Flickr

25. Principle 1 Understand Homer, but don’t use his ethics.

27. Libertarian paternalism or… all-you-can eat bacon bar?

28. Principle 2 The left brain need not apply.

29. Dan Heath: Elephant, rider, path By Chego, Flickr

30. Emotion, emotion, emotion.

31. Principle 3 Stick to social norms, not market norms.

32. Where’s mommy? She’s out heeding market norms.

33. Principle 4 Small, not big.

34. Rokia matters. Millions do not. Source: Communications Network, Paul Slovic

35. Source: Communications Network, Paul Slovic

36. Principle 5 Hope, not hopeless.

37. Bigger camp = less money Source: Communications Network, Paul Slovic

38. “ P.S. In order to make sure my Thanksgiving appeal didn’t ruin your appetite, I’m enclosing my family’s age-old recipe for cranberry sauce. As you spoon the blood-red berries onto your Thanksgiving plate, don’t give a moment’s thought to the children whose blood is on your hands because your family chose to gorge itself instead of responding to my earnest request for funds.” - Eric Foley Transformational Giving

40. Principle 6 Peer pressure still works.

43. Principle 7 We listen to authority.

44. v

45. When will she stop talking so I can go to the bathroom?