1. WANGO 2010 Social Networking Katya Andresen, Network for Good www.networkforgood.org | www.nonprofitmarketingblog.com Twitter: katyaN4G www.fundraising123.org for the eBook
26. 10. Measure and Monitor! Nigel: "What we do is if we need that extra push over the cliff, you know what we do?" Marty: "Put it up to eleven." Nigel: "Eleven. Exactly. One louder." Marty: "Why don't you just make ten louder and make ten be the top number and make that a little louder?" Nigel: “[pause] These go to eleven."
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Editor's Notes
Model has evolved with basic human needs
Personal networking at work (Basic social and communication skills) Social media Start with listening Build trust Amplify your message THIS IS THE ENTRY POINT TO SOCIAL NETWORKING; IF YOU DO ONE THING, MAKE IT BE A GOOGLE ALERT
Personal networking at work (Basic social and communication skills) Social media Start with listening Build trust Amplify your message THIS IS THE ENTRY POINT TO SOCIAL NETWORKING; IF YOU DO ONE THING, MAKE IT BE A GOOGLE ALERT
Volunteers, Board members, etc. Build a relationship with them so they’ll activate their own networks
This is NOT ad-buying The chief reason we encourage engaging in SN is because it’s free and effective at amplifying your message It’s taken us a long time to build up credible, authoritative profiles and groups on sites like Care2 , Digg , Facebook , Flickr , and StumbleUpon – a lot of our initial efforts weren’t exactly home runs – but now that we’ve laid the foundation, we can get a huge response from these networks for our campaigns……The case I’m making now is not one about how good we can do if we get involved with social media, but how much better we can do if we get even more involved. -Interview with Jonathon Colman: Social Media Secrets from a Green Geek
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