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1 of 1
Overriding filter through which you view the
journey.
Overriding filter through which you view the
journey.
Stage 1
Overriding filter through which you view the
journey.
Overriding filter through which you view the
journey.
Guiding Principles
Stages Stage 2
Customer Journey
Service
Information of inside-
out. Text
Confirm Revise
Text Share
Text
Text
Text
Doing
ActionTextText Text
Touchpoints
Touchpoints
Touchpoints
Touchpoints
Touchpoints
Touchpoints
Touchpoints
Touchpoints
Touchpoints
Touchpoints
Touchpoints
Touchpoints
Touchpoints
TouchpointsTouchpoints
Touchpoints
Touchpoints
Touchpoints
Thinking
 Qual. insights goes here
 Qual. insights goes here
 Qual. insights goes here
 Qual. insights goes here
 Qual. insights goes here
 Qual. insights goes here
 Qual. insights goes here
 Qual. insights goes here
 Qual. insights goes here
 Qual. insights goes here
 Qual. insights goes here
 Qual. insights goes here
 Qual. insights goes here
 Qual. insights goes here
 Qual. insights goes here
 Qual. insights goes here
 Qual. insights goes here
 Qual. insights goes here
 Qual. insights goes here
 Qual. insights goes here
 Qual. insights goes here
 Qual. insights goes here
 Qual. insights goes here
 Qual. insights goes here
Experience
Touchpoints
Opportunities
Takeaways go here
Information Sources
Stage 3 Stage 4 Stage 5 Stage 6
Baseline
Takeaways go here
Touchpoints
Takeaways go here
Installer interviews Customer Experience Survey
Cognitive Walkthroughs Stakeholder Interviews
Takeaways go here
Touchpoints
Touchpoints
Touchpoints
Touchpoints
Touchpoints
Touchpoints
Touchpoints
Reference
http://www.adaptivepath.com/ideas/
the-anatomy-of-an-experience-map
Customer Experience Journey Map
Copyright © Mario Sakata (@mariosakata)

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User Experience Journey Map

  • 1. Overriding filter through which you view the journey. Overriding filter through which you view the journey. Stage 1 Overriding filter through which you view the journey. Overriding filter through which you view the journey. Guiding Principles Stages Stage 2 Customer Journey Service Information of inside- out. Text Confirm Revise Text Share Text Text Text Doing ActionTextText Text Touchpoints Touchpoints Touchpoints Touchpoints Touchpoints Touchpoints Touchpoints Touchpoints Touchpoints Touchpoints Touchpoints Touchpoints Touchpoints TouchpointsTouchpoints Touchpoints Touchpoints Touchpoints Thinking  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here  Qual. insights goes here Experience Touchpoints Opportunities Takeaways go here Information Sources Stage 3 Stage 4 Stage 5 Stage 6 Baseline Takeaways go here Touchpoints Takeaways go here Installer interviews Customer Experience Survey Cognitive Walkthroughs Stakeholder Interviews Takeaways go here Touchpoints Touchpoints Touchpoints Touchpoints Touchpoints Touchpoints Touchpoints Reference http://www.adaptivepath.com/ideas/ the-anatomy-of-an-experience-map Customer Experience Journey Map Copyright © Mario Sakata (@mariosakata)