Midwest Lotus User Group session on helping executives to become more social. Aimed at executives and the the people that report to them.
You can get social, just think about your business in a new way and make it happen in a frame of mind of your executives.
Need my help? Contact Keith Brooks via one of the following ways:
No TimeMeetings and more meetings Too many filters on the data they seeTo focus on urgent matters first No interest in blogging, tweeting…usuallyBroad plans on their minds No one to help them learn something new
Why sales people/executives say they do not use social media.
Don’t be fooled by the younger people vs. older people as you can see from the graphic at least 60% of everyone is being social.Your boss? Hopefully not part of the 40%.
Changing your tunes means changing your views and that corresponds to direct money/sales.
You can not change their perceptions and bias until you fully understand them.One you do this, you need to have a plan for them. Find out if they like any specific holidays or sports or events and work around those with them.
Golf is an excellent example of how to speak to your execs, if you know what you are after
Use cases work with executives because you need to describe in business terms what you want to accomplish or in this case maybe look to as a guide
A marketing pitch for IBM Connections as an example of some ways to work with your executives
You need to know what there is and why you are doing it.Read anything and everything, outside your comfort zone and industry. The more the better.Data is important, never underestimate the power of numbers.
The Boss is Anti-Social HELP!
The Boss is Anti-Social…HELP!
PHB Graphic http://curiouscat.com/images/pointy-haired-boss.jpg
Who am I?
for ICS and Websphere
Previous MWLUG Sessions "If You only If You Only Knew What Your Server Was Saying“
Lotus Layers - Making your URL's Play Nicely
I AM http://www.lotusmuseum.com/pages/I_Am_Campaign
I manage Customer Relationships via
Social Enterprise Networks for
<- Co-Authored this book
Culture Trumps Social
In order to succeed, social needs a social
If your nature is silos and fiefdoms you may be
out of luck.
If your nature is open, sharing and caring, you
probably went to another session.
Management’s Social Jukebox
Not always easy is it!
The execs trust you…well I hope they do!
Even Darth Vader could er, maybe not…
Does your CEO
email, newsletter, blog, anything..like:
Lipstick on a Pig or
Comic from dilbert.com
6 Steps for Execs…and you
It’s our job to steer CEOs and management in the right direction
when it comes to how to communicate via social media.
How can you do this?
1) Speak in business language
2) Fit the audience to the channel
6 Steps for Execs…and you (con’t)
5) Know your Executive
6) Have a Plan for them
Prime Example, Golf
• Do you report or track every shot? No? You
• Do you have a plan before you hit the course?
• Decide who to play next?
• You have all of the information on your device
• Better knowledge of the hole/course equates
to a better score, same with customers
• GPS, not included in IBM Connections ... yet
The Pizza Wheel of Leadership
Social Business Use Caseshttp://socialmediasandy.files.wordpress.com/2013/07/infographic-usecases1024.jpg
IBM Connections Practical Example
IBM Connections can help managers tackle daily
1. What do you want to accomplish?
2. How would you typically approach that challenge?
3. What options are available in IBM Connections to help you tackle that
challenge faster, more efficiently or more collaboratively?
Find experts outside of your team in order to be successful on a project or with a client Profiles
Reduce your email inbox by attaching files in Connections, and stay out of ‘mail jail’! Files
Network with other teams in IBM important to your team’s success. Stay current on what’s
happening in your network
Easily communicate your strategy and priorities with your team in an open space where they
can respond and communicate with one another
Manage projects, assign tasks and due dates and get an overall view of the project’s status –
Share valuable web links for others to use Bookmarks
Used by permission of Luis Suarez of IBM from slides of Ross Mauri
Know your boss and speak their language
Stop the Confusion, stay focused
Do your homework first, pitch it, train for
it, show it…repeat
READ, READ, READ
ThinkRite (A VoiceRite Company)
Social Collaboration Practice Leader
Find these slides on http://slideshare.net/kbmsg