This presentation was given at the 2010 Marketing Profs B2B Forum

1. Driving and Measuring B2B Conversations, Leads and Sales with Social Media Marketing A.K.A. Could You Get A Longer Presentation Title?

3. Kyle Flaherty Dir. Of Marketing, BreakingPoint Twitter: @kyleflaherty eMail: [email_address] Blog: www.dancewithstrangers.com Kipp Bodnar Inbound Marketer, Hubspot Twitter: @kbodnar32 eMail: [email_address] Blog: Blog.HubSpot.com

5. But Really Because We Take “Social Media” Slides Like This One…

6. … And Turn It Into This

9. The Art of the Conversation

11. If You Plan To Use Social Media For Branding, Just Buy A Freakin Print Ad

14. Blog to Generate More Interesting Content Median Monthly Leads* Sample size: 1,400 customers. * Includes 3 months of lead data(11/09– 1/10).

15. Create Enough Blog Content # of Blog Articles Ranges** Median Monthly Leads Sample size: 762 customers. *Based on Blog articles available at the beginning of the month over a 3 month period (12/1/09 – 2/1/10) **Each range includes article data for approximately 25% of customers. Impact of Blog Size* on Monthly Leads This group does no better than customers without blogs

16. You are a vertically integrated publisher Become Vertically Integrated Publisher

18. Leads Tripled When CTA Added To Posts

19. Google Ad Manager Serve Your Own “Ads” For Free

21. Facebook To Get Found -Ad social sharing plugins -Take time to moderate your page -Republish evergreen content

22. -Write guest blog posts to build links -Use Websitegrader.com and SEOmoz.com to optimize on page SEO - Give your landing pages the opportunity to rank in search

23. Understand Lead and Traffic Segmentation

24. Segment Your Social Sources Conversion Rates

25. The Art of Tracking the Conversation

26. . . . . Drip, Drip, Drip

27. 5 Steps To Track Conversions On The Social Web

32. 5. Learn New Skills

33. Leads, Leads, Leads

34. Lead Tracking

35. Tracking Leads Based on Activity (ahem, Conversation)

41. 5. Purchase “Friendly” Tools

42. ?’s