Fresh tips on content marketing, social media advertising, lead generation and other inbound marketing tactics from INBOUND 2015, Hubspot's annual conference in Boston.

1. 13 NEW INBOUND
MARKETING HACKS
YOU SHOULD TRY
IMMEDIATELY

2. Hey there!
I’m KC.

3. Hey there!
I’m KC.
That’s me ->

4. I was at
#INBOUND15
this year.

5. That’s me hanging out
at INBOUND ->

6. It was
awesome.

7. I won an
awesome shirt
from
Inbound.org ->

8. I even
won a
selfie stick ->

9. But most
importantly…

10. I learned a lot.

11. I learned a lot.
A lot of mind-blowing inbound
marketing tips.

12. Here are 13 of
my favorites.

13. 1. Write longer, more
comprehensive blog
posts.

14. Here’s why.
Source: Hubspot

15. Longer blog posts dominate search engine results.

16. Create search optimized
“ultimate” or “definitive”
guides.

17. 2. Think topics, not
keywords (when it
comes to SEO).

18. Why?
To show search engines
that you’re the expert.

19. “The more we wrote on that subject and linked
all the related pieces together, the higher we
ranked in SERP for all terms related to topic A.
So clearly, showing topical expertise across
content was a key component to our growth.”
- @anum, senior growth marketers at Sidekick for Hubspot

20. The point:
Create content around similar
topics, and link to existing content
when applicable.

21. 3. Amplify our best
social media posts.

22. Look for your best-performing
social media updates and
then promote those via social
media ads.

23. 4. Create more
Slideshares.

24. Here’s why…
Source: Hubspot

25. 5. Get more people to
sign up for your blog
newsletter.

26. A big list will drive your blog traffic.

27. Here’s how Sidekick did it:

28. Something to try:
Send an email to your existing database
and ask them to opt-in to blog
newsletter.

29. 6. Expand your
influencer program.

31. Partner with influencers for ebooks,
slideshares, infographics, webinars, etc.
Enable them to share your content on
social media.

32. Another idea:
Invite influencers to write a foreword for
your next ebook.

33. 7. Create a Pinterest
Resources page.

35. 8. Update your old
blog posts.

36. Here’s a mind-blowing stat from Hubspot:

37. Another stat:

38. Hubspot saw an increase in leads by “optimizing
the past.” Their tactics involved:
• Updating top-performing blog posts to include
new stats and insights
• Optimizing CTAs – e.g. update CTAs if a new,
more relevant gated piece is available
• Changing the date and republishing the piece
as a new post

39. 9. Optimize your top
landing pages (e.g. top
performing blog posts)
for conversion.

40. • Match your CTA text with the keyword
people use to land on the page.
• Include both text and image CTA.
• Test your headlines on social media and
revise if necessary

41. Here’s an example from Hubspot:

42. 10. Create new (gated)
offerings to match your
most popular posts.

43. Look at your analytics and make sure
your top “landing pages” have a
corresponding gated piece.

44. 11. Do remarketing
ads on Facebook and
Twitter.

45. But only for gated pieces…
Source: Larry Kim

46. 12. Do super
remarketing on
Facebook and Twitter.

47. Source: Larry Kim

48. 13. Use custom
audiences in social ads.

49. Customer audiences allow you to upload a
list and remarket to that list.

50. For more of my notes from #INBOUND15, check out
(and I do mean all) my notes here:

51. Or check out my recap:

52. For more inbound
marketing insights,
subscribe to my blog: