1.
Social Media and
Patient Education
Kevin A. Clauson, Pharm.D.
#INS2016
@kevinclauson

2.
Taking the social
media temperature
of the room

3.
https://twitter.com/ReformedBroker/status/704678880137887744
@kevinclauson

4.
www.twitter.com/jensmccabe/status/3073739543

5.
1. List several platforms of social media.
2. Discuss the impact social media have
had in health care education for
patients.
Objectives

6.
Social media
platforms & usage #INS2016

7.
Content-sharing
applications
(e.g., YouTube,
Wikipedia, blogs, and
Twitter)
Relationship-building
applications
(e.g., social networking
websites like Facebook
and LinkedIn)
Currents in Pharmacy Teaching and Learning 2015;7:804–810.

8.
92% of online adults globally
have at least one
GlobalWebIndex Q4 2015; Internet Users aged 16-64; n=51,087
78% say they are active users of social media

9.
Adults using social media platforms
72%
31%
28%
25% 23%
17%
10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Pew Research Center. Mobile Messaging and Social Media 2015, n~1,907 (US adults).
Facebook Pinterest Instagram LinkedIn Twitter Snapchat Tumblr

10.
Mobile user engagement with social media
30.3
8.5 8 7.1
4
2.7
Adapted from www.statista.com/chart/4609/mobile-user-engagement-with-social-media/
Data sources: comScore, Morgan Stanley Research; United States Q4 2015
Facebook Snapchat YouTube Instagram Pinterest Twitter
Mobile minutes (per user) spent with social media platforms (per day)

11.
http://network.socialmedia.mayoclinic.org/hcsml-grid/

12.
If you only
remember
things

13.
Over 1/3 of all time
spent online is
spent on social
media sites
Nielsen 2014, GlobalWebIndex 2015

14.
Facebook is still the
800lb gorilla in
social media

15.
Educating our patients
about social media identities
#INS2016

16.
More than 50% of
hiring managers use
social media to screen
candidates
(1/3 found info caused them to hire)
Harris Interactive/CareerBuilder Social Media Recruitment Survey, 2015.

17.
1%
2%8%
48%
41%
All the time
Most of the time
Sometimes
Rarely
Never
Don’t
know/Can’t say
Less than half
of HR/ job
recruiters
verify
reputational
information
found online
“all the time”
Source: Online Reputation study (for Data Privacy Day) 2010

18.
Eight percent of
companies have
Fired Employees
due to issues with
social media sites
www.proofpoint.com

19.
Privacy &
Selfies

20.
Employer halts insurance
payments due to Facebook pic
Health insurer cited ‘evidence’ that Facebook picture of her relaxing on beach
demonstrated woman was no longer suffering from major depression
www.cbc.ca

21.
Inappropriate social media
posts by nursing home workers
Number of instances since 2012 = 37
Platforms implicated
Snapchat>Facebook>Instagram
Social media violations
Posting residents’ pictures (explicit and non-
explicit), video and images of elder abuse
Consequences
Criminal charges, government inspection
reports, news stories, Senate inquiry
https://www.propublica.org/article/inappropriate-social-media-posts-by-nursing-home-workers-detailed

22.
A social media policy in <140 characters
Don’t Lie, Don’t Pry
Don’t Cheat, Can’t Delete
Don’t Steal, Don’t Reveal
http://socialmedia.mayoclinic.org/discussion/a-12-word-social-media-policy/
- Farris Timimi, M.D.,
medical director for
the Mayo Clinic
Center for Social
Media

23.
Health care education &
behavior change for patients
#INS2016

24.
Heatmap: studies on outcomes of contemporary
social media use in chronic disease
Stroke CLRTI Cancer Depression Obesity Diabetes HD
Support
2 1 Facebook
2 2 1 Twitter
1 1 YouTube
4 1 4 Blogs
Patient
Education
1 3 2 1 2 Wikis
2 YouTube
1 1 1 Blogs
Diagnosis 1 4 Facebook
Disease
Management
2 1 1 Facebook
1 Twitter
Disease
Modification
1 1 2 Facebook
1 Twitter
1 Blogs
Adapted from: Am J Med 2015; 128(12):1335-50.
CLRTI = chronic lower respiratory tract infection; HD = heart disease.
Note: Numbers represent article totals, while colors represent net outcomes at the intersection of each
row/column (green = positive, red = negative, yellow = neutral or undefined).

25.
Harnessing social media for health
promotion and behavior change
Health Promot Pract 2013;14(1):15-23.

26.
Silent
Generation
Baby
Boomers
Generation
X
Generation
Y
Generation
Z
Birth Dates 1900-1946 1947-1964 1965-1982 1983-1991 1992-2010
Description Greatest
Generation
Me
Generation
Latchkey
Generation
Millennials Net
Generation
Attributes Self-
sacrifice
Workaholic Skeptical Hopeful Digital
natives
Likes Respect for
authority
Work Ethic Work-life
balance
Public
activism
Online
socializing
Dislikes Waste Laziness Red tape Anything
slow
Lack of
connection
Educating the Net Generation, 2005.

27.
Three Things To Know About
and Stent Advert
1. $7500 investment for
video
2. Generated over
1.5 million views and
12,000 ‘Likes’
3. Increased the number of
site hits for company by
>180% www.thespanner.com
https://youtu.be/W-jB9RDN-mE

28.
philbaumann.com
http://bit.ly/KiyS
140 Uses for Twitter
in Health Care

29.
Systematic review of social media uses
for health communication (n=98 studies)
Uses of social media for health
communication
General
Public
Patients Health
Professionals
Provide health information on a range
of conditions
  
Provide answers to medical questions   
Facilitate patient-patient and
patient-health professional dialogue
 
Collect data on patient experiences
and opinions
 
Used for health intervention, health
promotion, and health education
  
Reduce stigma  
Provide online consultations  
Adapted from: J Med Internet Res 2013;15(4):e85

30.
http://www.emilysentourage.org/

31.
Online patient communities

32.
Social media research
#INS2016

33.
Nurs Res 2010;59(1):11-7.
Online Fathering: Use of Facebook
in Combat-Deployed Troops
Use of social media can
assist with restoring
balance to protector &
provider roles; creating
healthy reunions

34.
Social media to detect adverse events

35.
Using Twitter friends as sensors to
detect global scale contagious outbreaks
PLoS ONE 2014;9(4):e92413.

36.
PLoS ONE 2014; 9(4): e92413.
Lead time of epidemic in ‘friend’ group
was 7 days before random

37.
http://sloanreview.mit.edu/article/how-twitter-users-can-generate-better-ideas/

38.
#Socialgood #INS2016

39.
Social good
[soh-shuh l goo d]
1. a purposeful action that
benefits society
2. a hashtag for use of social media
or digital tools to benefit society

40.
Public Health Res Pract 2015;25(2). pii: 2521517.

41.
Social Media and Organ Donor Registration:
The Facebook Effect
Am J Transplant 2013;13(8):2059-65.
Facebook gave a
21-fold boost to
the number of
people who
registered
themselves as
organ donors

42.
Reverse the Odds (Beat Cancer)
www.cancerresearchuk.org/support-us/citizen-science-apps-and-games-from-cancer-research-uk/reverse-the-odds

43.
1. There are numerous social media platforms,
including age and disease state-specific ones,
but Facebook remains dominant for now
2. Evidence for benefit of social media for
patient education is lacking; however, its use
for diagnosis, disease management and
modification, and patient support is positive
3. Social media also offers promise for research
and #socialgood, but is not without peril
Key points

44.
Social Media for Nurses: Educating Practitioners and
Patients in a Networked World (ISBN 978-0826195883)
A Nurse’s Guide to the Use of Social Media
(National Council of State Boards of Nursing:
http://bit.ly/1nvPpv0)
To tweet or not to tweet? Nurses, social media, and
patient care
(DOI: 10.1097/01.NUMA.0000429012.15882.d9)
Guidelines for using electronic and social media: The
regulatory perspective
(DOI:10.3912/OJIN.Vol17No03Man01)
Do you use social media? A study into new nursing and
midwifery graduates' uptake of social media
(DOI: 10.1111/ijn.12411)

45.
Questions? #INS2016
@kevinclauson