A marketers tour of Timeline and Pages

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These are the slides used for a talk I gave at the London 2012 Facebook Marketing Conference on July 18. The slides are mostly pictures and screen shots. However, it’s worth paying attention to how Facebook Pages look on the iPad (about half way through the presentation).

Technology Design

A Marketers Tour of Timeline and
Pages
Kathryn Corrick
Facebook Marketing Conference, London
19 July 2012
© Emreteers 2007

© Kathryn Corrick 2012

Is the Timeline just a gimmick?

© Kathryn Corrick 2012

Engagement
What ever that means…

© Kathryn Corrick 2012

Taking Pages to mobile and tablets

Wot. 400+ million
mobile users?
http://neovernacular.files.wordpress.com/2010/06/mister-chad.jpg?w=510
© Kathryn Corrick 2012

Wot. No nice design?

© Kathryn Corrick 2012

Wot. No Timeline?

© Kathryn Corrick 2012

Wot. No context
or extra tabs?

© Kathryn Corrick 2012

A few other challenges

© Kathryn Corrick 2012

Pages: a vehicle for advertising

© Kathryn Corrick 2012

Edge Rank – the new SEO

http://edgerankchecker.com/

© Kathryn Corrick 2012

Search –
but not
find

© Kathryn Corrick 2012

However…
Administrating Pages is much improved
and far easier to manage.

© Kathryn Corrick 2012

Sounds obvious but…
• To make Pages work you have to work at it
• Have a clear understanding of what it is
you’re trying to achieve
• Understand Page limitations both technically
and in regards who they can reach

© Kathryn Corrick 2012

Thank you
Kathryn Corrick
www.kathryncorrick.co.uk
@kcorrick

© Kathryn Corrick 2012

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A marketers tour of Timeline and Pages

1. A Marketers Tour of Timeline and Pages Kathryn Corrick Facebook Marketing Conference, London 19 July 2012 © Emreteers 2007 © Kathryn Corrick 2012

2. How unique are brand Pages? Same layout? Little text allowed in profile pictures? No splash/landing pages? Difficult to add calls to action? © Kathryn Corrick 2012

11. Cats still rule the web. http://www.webpronews.com/facebook-brand-engagement-socialbakers-study-2012-05 © Kathryn Corrick 2012

12. Taking Pages to mobile and tablets Wot. 400+ million mobile users? http://neovernacular.files.wordpress.com/2010/06/mister-chad.jpg?w=510 © Kathryn Corrick 2012

23. Sounds obvious but… • To make Pages work you have to work at it • Have a clear understanding of what it is you’re trying to achieve • Understand Page limitations both technically and in regards who they can reach © Kathryn Corrick 2012

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