This is the first day of a two day Viral Marketing course for Ravensbourne College of Communication and Design - http://www.rave.ac.uk.

1. INTRODUCTION TO VIRAL MARKETING Welcome

4. Introductions

5. Pub Quiz

6. Round 1 1. How many households in the UK had broadband by the end of 2007? 2. What was the online ad spend for the UK in 2007? 4. What is the percentage of unwanted emails (spam) sent over the net each year? 5. Who between the ages of 25 and 34 spend more time online: women or men? 6. How many SMS (texts) were sent in December 2008 in the UK? 15.4 million £2.8 billion 97% Women 7.7 billion 7. What is the most popular online activity? Using email – 29.9m 3. What percentage of the internet population is over 55? 19% 8. What is the average age of a visitor to YouTube? 34 9. Which age group were the largest users of SMS in 2008 Q3 in the UK? 55+ 10. What percentage of 15-24 year olds watched user-generated content in 2007? 87%

7. Round 2 1. Who is the trade association for the internet marketing industry? 2. Name three types of media that can be used in viral marketing 4. Name three video sharing sites 5. What is an ARG? 6. Which lager brand created a digital pint game for the iPhone? The IAB (Internet Advertising Bureau) Email, online games, SMS, social media apps, video… Augmented or Alternative Reality Game YouTube, Facebook, Vimeo, Brightcove, DailyMotion, MySpace, Flickr, Metacafe Carlsberg 7. How many views on YouTube in the UK has the Cadbury’s Gorilla ad had? Over 5 million 3. Which 1960s singer used viral marketing to promote their greatest hits box set? Bob Dylan 8. Which off-license chain prior to Christmas 2006 used email and social media to promote a 40% off online printable voucher? Threshers 9. How many views did Burger King’s Subservient Chicken game rack up in its first week? 46 million

8. Viral marketing: a board room debate

9. So, we’re allocating budget, but what is it?

11. Summary

12. Showcase examples

16. Simpsons: the movie, avatar creator

17. Will It Blend?

18. Mini – ‘Ave a word

19. Questions?

21. Discussion: what makes something go viral?

24. Lunch

25. Team brief

32. Your customers are your best evangelists and viral marketers

33. As are your employees

34. Therefore: to increase the likelihood of a campaign going viral it’s best to already be regularly communicating, listening and talking with your customers and employees. Respect Listen Learn Converse

35. Email

36. Comments, forums, message boards

37. Listen before you blog, Twitter, Facebook…

38. Ethics, best practice, the law