IBBT-iLab.o - your toolbox for Living Lab Projects
Living Labs are Research projects in which User adoption and behavior with new products is studied in real-life conditions, instead of in Research Lab conditions.
In support of your startup business or research project, iLab.o provides these services:
* Panel Management: we will find and motivate your test users to use the product and give valuable feedback which triggers further user-driven innovation. Our back-end records all feedback and logging, and is a treasure cave for selecting test user profiles
* Methodology: Living Lab projects require a specific approach: iLab.o will help you define which steps are necessary for your project and how we should execute them
* Prototyping: Have a great idea for a back-end service but no front-end site or app yet? Our team of designer/developers can whip you up a quick prototype or help you in shaping one that is fit for use and collecting feedback
* Business Modeling: The service looks and feels great, but you need 5 companies to put it together? We can help you find the right business model by coördinating workshops supported by visual multitouch-enabled simulation of how you want to do business with each other.
* European Access: iLab.o hosts the Brussels Office for the European Network of Living Labs: this organization connects over 250 Living Labs throughout the world and can be a gateway to take your product abroad, without having to officially organize a foreign product launch.
In Flanders, iLab.o is a strategic partner in 5 different Living Labs, from ICT-based Living Labs asLeylab, Flellap and the Mediatuin to Electrical Vehicle Living Labs as iMove and EVA. Next to these Living Labs, we coordinate and participate in a series of European large scale pilots like Apollon,EPIC and SmartIP (CIP IST PSP Program), as well as supporting local ICON, PIM and other projects.
This interface, including location-based applications dates back to 2007 and was the result of the I-City Project, in which companies HP and Microsoft collaborated to use Living Lab users and refine this technology. While user feedback was promising and user application ideas cutting edge, even by today’s measures, the technological outcomes were never truly adopted by neither Microsoft nor HP, who treated the project more as a localized branding project, more than a true core research project.In 2008-2010, it was Apple who finally commoditized apps with small resource footprints for dedicated tasks, much like i-City had developed earlier on.The story indicates that succesfull innovation needs a true ecosystem of users/co-creators, but also the business partners who are willing to think out of the box and take the user feedback seriously.Users are not willing sheep who simply accept the technology push, but customers who domesticate your offering as they see fit. Companies who acknowledge and accept this as part of their innovation cycle, are often much more succesfull at keeping up in this rapidly changing technology market.
IBBT-iLab.o - your toolbox for Living Lab Projects
IBBT iLab.o Open Innovation Lab20/10/2011 1
Why Living Labs? Main driver of value on Internet: User-driven Innovation User no longer problem, but solution: creates value => involve users in innovation process 2
15 Years of Living Labs In-house real-life labs MIT Labs, Philips HomeLabCity labs Helsinki Virtual Village, i-City Hasselt 3
Technologies are not consumed, but domesticated by users.20/10/2011 4
Living Labs as Open Innovation Platforms Living Lab as open innovation platform Ballon, Pierson & Delaere, 2005 Real-life experimental introduction of new services and products Local and Trusted environment Critical Mass of users 5 Public-Private-People Partnership
The Trouble with Users Who are they? How will they use your product? How (high) do they value your product? 6
Create world-class facilities Develop and maintain worldwide leading experimental ICT and Internet technical and user research facilities that strengthen the position of the Flemish industry within a global market and that will contribute to a sustainable smart society. 20/10/2011 9
The iLab.o offering What do we offer? • From need Need • To concept User selection and management finding New methods for usage logging and monitoring Application co-design • From concept Strategy & policy tools • To prototypeShaping What are the results? User & Social requirements • From prototype Market Potential & BusinessBusiness • To business model modelsModelling Co-designed and Validated products/services
Living LabsPanel Living Lab Prototyping & Simulate Your EuropeanManagement Methodology testing Business Network of Living LabsWe’ll find and We’ll show you how We’ll model a rough Draw, discuss andmotivate your test- to set up a living lab idea into a usable simulate your value project app for daily life and chain and business iLab.o hosts theusers Brussels Office for test it through model on the fly ENoLL A A toolbox for any project type: ICON, Living Lab, CIP, FP7, … toolbox for any project type: ICON, Living Lab, CIP, FP7, … 11
Current Flagship Projects Providing SMEs access to the European Market Space through cross- Crossmedia innovation border networks of lab. Living Labs Using IBM’s cloud infrastructure to Flemish Fibre-to-the implement mash-ups of Home Living Lab testing e-Gov and business city ultra-broadband services services in Kortrijk. Combining city data with Focusing on Smart the ideas of citizens in Cities, Smart Grids and creating new Smart Media, applications throughout Flanders.
Flanders going abroad Selected as First Wave ENoLL member (2006) Founding member of ENoLL association (2010) Hosting the ENoLL secretariat in Brussels Elected as International Secretary Developing and hosting the new ENoLL websitesand newsletter 4 Partner Living Labs in 5th Wave (2011)
www.ibbt.be http://linkedin.com/koen.de.vos http://twitter.com/ilabo http://facebook.com/ Too old 16