Presentation given at - Matinale Digital Marketing et Web Social - in Paris. Organized by the Agence Interactive du groupe Business & Decision.

1. Enabling the
Agile Online
Marketer
Cédric Hüsler
Business & Decision - Nov 2009 - Paris

2. Headquarter in Basel [Switzerland] and Boston [US]
Founded 1993 - publicly traded since 2001 [DAYN]
World-wide 130 employees
+200 customers

3. Cédric
Cédric Hüsler
Marketing
Directo r of Product
er
Cédric Hüsl
.com
cedric@day
@keepthebyte
In Web Content Management since 1999.

4. Less numbers

5. ... more vanity.

6. demo

7. 1993
How Far We’ve Come?
1997

8. Localization
& Microsites
Site
Import
Microsite
HTML

9. Reach
People
demo

10. Landing Pages
& Tracking

11. Inside the Online Marketing
...and
win.
Identify Buy
Campaign
Now!
Segment Target
the audience Campaigns

12. Real-time
Personalization
demo

13. Traditional
Marketing
HiPPO*
*Highest Paid Person’s Opinion

14. Let your prospect decide.
Your rs
designe
demo
Your s
HiPPO
Your it
f avour

15. Create Stickiness
applications,
portlets, gadgets

16. Creative Collaboration

17. Ready for everything?

19. ( ...more information on
http://www.day.com )
Agility Matters.
For Business, For Authors, For Developers, For Infrastructure
Cédric Hüsler
( cedric@day.com )