顧客体験を最大化するために企業は何にフォーカスするのか？
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2017/06/07実施した宣伝会議のセッション資料です。顧客体験を最大化していくためにどんなポイントで気にすれば良いのかを、プラットフォーム、戦略、組織といった部分にて国内外の事例を混ぜながらご紹介させて頂きました。
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