1. Text Message Marketing Tips
For Your Home Improvement Business
Presented By:
SMS Dominator

2. SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
What Is Text Message Marketing?

3. How Text Message Marketing Works

4. Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone

5. Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing

6. High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing

7. Cut Down on Cancellations
Builds Client Loyalty
Can Go Viral
Benefits of Text Message Marketing

8. Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code
Add a Mobile
Sign-Up
Form to Your
Website
Email Your
Clients List
and Ask Them
to Join Your
Mobile List

9. Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Newsletter
Sign-Up
Create a
Newsletter on
Home
Improvement
Topics
Manually
Add New
Clients Who
Agree to
Join
Ways to Build Your Mobile List

10.  On Your Vehicle
 Flyers
 Business Cards
 Radio Ads
 TV Commercials
 Billboards
 T-shirts
 Posters
 Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?
Text 55555 to HOMEFIXand Get 10% Off YourServices

11. Text Message Marketing Ideas
For Your Home Improvement
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Use Appointment
Reminders
to Cut
Down on
Cancellations
Offer Mobile
Coupons and
Discounts
Send Text
Message Offers
on
Slow Days to
Increase Traffic

12. Text Message Marketing
Ideas
For Your Home
Improvement
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send Clients
Helpful Home
Improvement Tips
from Time to Time
Alert Clients
About New
Products and
Services
Send Your Clients
Special
Instructions Before
an Appointment

13. Text Message Marketing
Ideas
For Your Home
Improvement
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Implement
the Use of QR
Codes to Direct
People to
Your
Website, etc.
Start a
“Frequent
Customer”
Loyalty Program
to Get Repeat
Business
Send
Invoice Notices to
Your
Clients

14. Text Message Marketing
Ideas
For Your Home
Improvement
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send
“Thank You”
Messages
to Your Clients
Communicate
Efficiently
With Staff Members
Conduct
Client Satisfaction
Surveys
and Polls

15. Different Types of Text
Marketing Uses
ConfirmationConfirmation
ReminderReminder CancellationCancellation
Types of Text
Marketing
Uses

16. Different Types of Text
Marketing Campaigns
SaveSave
MoreMore
SpendSpend
MoreMore
PurchasePurchase
MoreMore
Get aGet a
FreebieFreebie
Types of Text
Marketing
Campaigns

17. Let’s Take a Closer Look at These…

18. EXAMPLE
Mrs. Smith, you
have an
appointment
with Home
Improvement
Spot on January
6th
at 3pm.
Please call 555-
555-5555 if you
need to cancel.
ConfirmationConfirmation

19. EXAMPLE
Mr. Jones, it’s
time for your 6
month Home
Maintenance
Check. Please
contact Home
Improvement
Spot at 555-
555-5555 to
schedule.
ReminderReminder

20. EXAMPLE
Ms. Brown, I am
sorry, but we had
to cancel your
appointment with
Home
Improvement
Spot on Jan 9th
.
Please call us to
reschedule at
555-555-5555
CancellationCancellation

21. SaveSave
MoreMore
EXAMPLE
Show this text
to receive 20%
off any service at
Home
Improvement
Spot EXP 5/15

22. EXAMPLE
Spend $500 or
more at Home
Improvement
Spot and receive
$100 OFF your
next service
when you show
this text. EXP
5/15
SpendSpend
MoreMore

23. EXAMPLE
Purchase any
service at Home
Improvement
Spot and receive
50% OFF an
additional service
when you show
this text. EXP
5/15
PurchasePurchase
MoreMore

24. EXAMPLE
Get one service
($50 or more) at
Home
Improvement
Spot and receive a
FREE service (up
to $50) when you
show this text.
EXP 5/15
Get aGet a
FreebieFreebie

25.  Reduce Cancellations
 Ability to Fill More Canceled
Appointments
 Lowers Lost Revenue
 Saves Staff Some Time
 Easy - No Software or Technical
Knowledge Required
Benefits of Appointment
Reminders

26. How to Use QR Codes
 Send Users to a Mobile
Video Showing Your Home
Improvement Work in
Action
 Send Users to Your
Coupons and Discount
Offers
 Send Users to Your Photos
and Social Media Sites

27. How to Use QR Codes
 Send Users to Video
Testimonials of Your Happy
Clients
 Put Your QR Codes on ALL
Marketing Materials
 Put QR Codes on Your
Invoices

28.  Tell List Subscribers What to
Expect as Soon as They Join
 Always Include Your Home
Improvement’s Name in Your
Messages
 Make it Easy for Your Customers
to Opt-Out of Your List
 Notify Customers of Potential
Text Message Costs
Text Message Marketing
Points to Remember

29.  Sending Out Sporadic,
Inconsistent Messages
 Sending Out Spam
 ONLY Sending Out Promotions
Text Message
Marketing
Mistakes To Avoid

30. THANK YOUTHANK YOU
For Viewing Our Text MessageFor Viewing Our Text Message
Marketing Presentation!Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominator
http://smsdominator.com