This document provides tips and ideas for using text message marketing for a jewelry store. It discusses how text marketing works, its benefits like high response rates and building loyalty. Ideas are given for different types of campaigns like offering discounts or free items. Best practices are outlined like always including the store name and allowing opt-outs. Mistakes to avoid are inconsistent messages or only sending promotions. QR codes are suggested to direct customers to content or offers on their mobile devices.
2. What Is Text Message Marketing?
SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
4. Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone
8. Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code
Add a Mobile
Sign-Up
Form to Your
Website
Email Your
“Email” List
and Ask Them
to Join Your
Mobile List
9. Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Birthday Club
Program
Start a
Birthday
Rewards
Program
Manually
Add New
Customers
Who Agree
to Join
Ways to Build Your Mobile List
10. Check-Out Counter
Flyers
Business Cards
Radio Ads
TV Commercials
Billboards
T-shirts
Posters
Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?
Text 55555 to JEWELRYand Get $25 OFFPurchase
11. Text Message Marketing
Ideas
For Your Jewelry Store
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Offer Mobile
Coupons and
Discounts
Send Text
Message Offers
on Slow Days to
Increase Traffic
Send Notifications
about Clearance
Items
12. Text Message Marketing Ideas
For Your Jewelry Store
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Notify
Customers of
Newly
Stocked
Items
Start a
“Frequent
Customer”
Loyalty
Program to
Get Repeat
Business
Send Event
Reminders
to Increase
Awareness
and
Attendance
13. Text Message Marketing Ideas
For Your Jewelry Store
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Implement
the Use of QR
Codes to
Direct People
to Your
Website, etc.
Hold
Contests
with Your
Mobile List
to Keep
Them
Engaged
Run a Holiday
Rewards
Program
14. Text Message Marketing
Ideas
For Your Jewelry Store
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send
“Thank You”
Messages to
Your Customers
Communicate
Efficiently With
Staff Members
Conduct
Customer
Satisfaction
Surveys and
Polls
15. Different Types of Text
Marketing Campaigns
SaveSave
MoreMore
SpendSpend
MoreMore
PurchasePurchase
MoreMore
Get aGet a
FreebieFreebie
Types of Text
Marketing
Campaigns
20. EXAMPLE
Purchase any
Pair of Earrings
at Jewelry Spot
and receive any
charm (up to
$50) for FREE.
EXP 5/15
Get aGet a
FreebieFreebie
21. How to Use QR Codes
Send Users to a Mobile
Preview of Your Upcoming
Jewelry Releases
Send Users to Your Photos
and Social Media Sites
Send Users to a Mobile
Video of You Giving a Tour
of Your Store
22. How to Use QR Codes
Send Viewers to Your
Coupons and Discount Offers
Put Your QR Codes on ALL
Marketing Materials
Put QR Codes on Your
Receipts
23. Tell List Subscribers What to
Expect as Soon as They Join
Always Include Your Jewelry
Store’s Name in Your Messages
Make it Easy for Your Customers
to Opt-Out of Your List
Notify Consumers of Potential
Text Message Costs
Text Message Marketing
Points to Remember
24. Sending Out Sporadic,
Inconsistent Messages
Sending Out Spam
ONLY Sending Out Promotions
Text Message Marketing
Mistakes to Avoid
25. THANK YOUTHANK YOU
For Viewing Our Text MessageFor Viewing Our Text Message
Marketing Presentation!Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominator
http://smsdominator.com
Editor's Notes
There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily