Personal Branding is essential in separating yourself from the mass, the do's and don't's of personal branding and a great personal branding check list

1. Personal Branding
Shusmo.me | Khaled@DigiArabs.com | @Shusmo

2. It is not about YOU
Personal Branding is not about YOU
It’s about what other people’s
perception of YOU.
Shusmo.me | Khaled@DigiArabs.com | @Shusmo

3. If you fit
They will:
Hire you
Partner with you
Invest in You
Shusmo.me | Khaled@DigiArabs.com | @Shusmo

4. Give away Value
People don’t care how much you
know, until they know how much
you care.
So you need to give away value.
You are not entitled to a place, you
have to earn it
Shusmo.me | Khaled@DigiArabs.com | @Shusmo

5. Anatomy of
Personal Branding
Mind: Know your Strength,
Weakness & values.
Heart: Give Value.
Everything else: Social Platform
(Username, photo, cover,
statement, listening, insights,
engage)
Shusmo.me | Khaled@DigiArabs.com | @Shusmo

6. Old generation
Old generation is into:
text, photos, and recorded videos
Shusmo.me | Khaled@DigiArabs.com | @Shusmo

7. New generation
New generation is into:
Instant content like stories, selfies
and snaps
Shusmo.me | Khaled@DigiArabs.com | @Shusmo

8. Sell Sell Sell
If you post ONLY about your services then
what you are saying is “follow me and
engage with me only when you need my
services.”
Shusmo.me | Khaled@DigiArabs.com | @Shusmo

9. But if you are
offering fresh
new valuable
knowledge
everyday
they will follow
and engage daily
Shusmo.me | Khaled@DigiArabs.com | @Shusmo

10. Personal Branding
Do’s & Don’t’s

11. Personal Brand
OR
Too Personal
Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

12. Your Family
Your last trip to Cancun is generally
too personal for your personal
brand.
A vacation shot paired with a
caption about how you can work
from anywhere when that is what
you teach others to do is right on
brand.
Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

13. You in Action
Anytime you are doing something that
shows that other people are interested in
what you have to say make sure you
document it!
This is authority-building gold and you
can the value out of the event by posting
about it later as it shows 3rd party
validation of you as an authority.
Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

14. Your Pets
Dogs are easy likes, but unless
they are part of your everyday
business (dog trainer) they are
generally too personal for a
personal brand. Once in awhile is
OK.
Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

15. Behind the scenes
Social media was practically made
for behind-the-scenes-of-your-
business posts.
These scenes all communicate that
you’re doing Badass things as an
authority, while allowing you to
connect with the audience in a more
personal way
Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

16. Food
Resist the temptation of taking Instagram
shots of your meal.
Food photos are all over the internet and
it doesn’t add to your brand.
Unless there is a message behind it like “
Dining at Salad Boutique with my partner
celebrating our new family business (with
a photo of you instead of the food)”
Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

17. Credibilitybuilding
Anytime you are featured
anywhere as the authority on your
topic post it everywhere.
Still do give value if you can. Share
a tidbit from the content so your
followers can walk away with
something.
Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

18. Value Content
Sharing your expertise in a way that is valuable
to your ideal target audience is THE BEST way
to engage online.
Don’t forget: Nobody cares about you being an
expert, so they aren’t going to pay attention
unless they are getting something from you.
Nothing personal, we just don’t have enough
time! So creating content that is valuable to the
reader is a MUST and therefore, obviously has a
huge place in your personal brand.
Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

19. Your issues
*Not to be confused with sharing your experiences and
struggles as they relate to your area of expertise.*
Just because you can get a lot of engagement by airing
your dirty laundry doesn’t mean you should; at least,
not in the places where you’re trying to build a
professional reputation.
Some people use very personal stories when promoting
their brands and businesses successfully, but it’s
successful because they can tie it back to their area of
expertise. If you can’t tie it back in some way, it doesn’t
belong on your authority-building personal brand.
Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

20. Political Rants
No matter how engaged or heated
you are about politics, your personal
brand is not the forum for it.
P.S: Unless it is a national campaign
Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

21. Personal Branding
Blueprint

22. Score your
Communication Skills
Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

23. Which platform
should I start with?
Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

24. Brand Checklist
Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

25. Your solution
Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

26. Opportunity to serve
Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

27. Communication style
Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

28. Communication style
Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

29. Communication style
Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

30. Work on your Bio
Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

31. Commitment
Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

32. THANK YOU
Khaled@DigiArabs.com
http://www.shusmo.me
http://www.facebook.com/shusmo
http://www.twitter.com/shusmo
Shusmo.me | Khaled@DigiArabs.com | @Shusmo