The document discusses the evolution of social media and its role in communication between brands and users. It explains that in the past, brands were the sole producers of content and users had little power or knowledge. With the rise of the internet, users gained tools that allowed two-way dialogue with brands. The social media revolution enabled users to produce their own content and interact directly with brands in front of an audience. It then provides tips on using different social media platforms effectively as a business.
68. High quality graphics are needed in your content
mix, and difficult to produce.
With Canva you can use so many ready-made templates and
design your artwork as easy as drag and drop.
78. Get scientific with your tweets
• Tweet on Sundays to get more retweets
• Tweet after 8pm to extend your reach
• Tweet images -- rich media is hot, hot, hot
• Spell out the word "retweet" (don't use RT)
• Use exclamation points in your tweets!
99. #Instagram [Follow, like, like, Comment]:
increase the follow back with 25%
Follow people of the same interest or targeted audience
and like 3 of their recent instagrammed photos
and 1 out of 4 will follow you back.
Source: www.Buffer.com/
100. How often should I post on Instagram?
• Different for every niche.
• Minimum 1X / Week
• Maximum 21x / Week
Source: www.Buffer.com/
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113.
114. Ask users to “tag a friend” they want to travel with
Source: www.Buffer.com/
115. Filtered photos are 21% more likely to be viewed
and 45% more likely to be commented on than unfiltered ones
Source: www.Buffer.com/
116. Use Emojis
It causes you to think
It grabs your attention
It makes you smile
Source: www.Buffer.com/
121. What is a good benchmark for engagement?
Followers X 0.037
500 followers 19 likes and comments.
1,000 followers 37 likes and comments
5,000 followers 185 likes and comments.
Source: www.Buffer.com/
124. A #hashtag: allows grouping of similarly tagged
messages, and also allows an electronic search to return
all messages that contain it.
- Wikipedia
125.
126. The #Hashtag was introduced by Chris Messina back
in August 23rd 2007
127. The #Hashtag:
1- Viewable by anyone with interest in your hashtag even
those outside your network.
2- Expands your reach to anyone interested in that hashtag
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
128. Keep Hashtags on Twitter up to 2
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
129. Keep Hashtags on Facebook up to 2
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
130. Keep Hashtags on Instagram up to 11
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/
131. So, What type of hashtags you can use on
Instagram?
132. Find Hashtags related to any topic at Websta.me
Example: www.websta.me/search/education
133. Find Hashtags related to your city at Websta.me
Example: www.websta.me/search/Amman
134. Use Top hashtags worldwide and use relevant ones.
Example: http://top-hashtags.com/instagram
135. Find Hashtags related to your topic at Hashtagify.
Example: http://hashtagify.me/hashtag/education
136. Find Hashtags according to day of the week.
Source: http://www.popsugar.com/tech/Hashtags-Instagram-34605401
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139.
140. Facebook Users Penetration in Arab Countries
Source:
Population: http://laborsta.ilo.org/
Facebook Data: Facebook
141. Use of Language on Facebook in Arab World
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Source: www.ArabSocialMediaReport.com
142. Use of Language on Facebook in Arab World
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
148. Peak Hours:
1- Check your Facebook Insights for Peak Hours
2- Check your Demographics and check their
Work / play / home habits
3- Check if there is a major sporting / cultural event
4- Mind the seasonal events (Ramadan, Christmas..)
162. • Establish Your Professional Brand
Blending the personal and professional elements of:
- Who you are?
- What you do?
- How it helps others achieve their goals?
163. • Find the right people
LinkedIn internal search engine
164. • Engage with insights
The more you pay attention and quickly respond to people
who are already expressing interest in your profile and content,
the easier it is to generate warm, qualified sales leads as a result.