It’s one thing to have a technology tool in place supported by a smart CSR strategy, it’s another thing to have your employees engaged and actively using the technology. This presentation highlights reasons why your employees may not be participating in your employee engagement programs, ideas and tactics to excite and engage your employees, and much more!

1. Activation Tactics to Motivate &
Engage your Employees to Give Back

2. Our presenter
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
Steve Greenhalgh
Managing Director,
CSR Strategy
This presentation
corresponds with a
webinar!
Watch it here:
https://vimeo.com/
179370459

3. In previous webinars we’ve discussed:
• The importance of CSR and
employee engagement
• How it helps attract and retain
employees
• The components of a CSR
strategy
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S

4. You’re convinced that it’s the right thing to do
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
• It’s good for the
company
• Employees want it
• It’s the right thing
to do

5. And now you have the programs in place
• Ways for employees to give
• Volunteer opportunities are offered
• Technology is in place
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
You’re ready to launch!
Ready, Set, Go!

6. A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S

7. A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
What’s wrong?
Why aren’t my
employees
participating?

8. Three reasons why employees don’t participate
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
1. Not aware
2. No relevance
3. “Don’t Care”

9. Creating awareness
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
• Employees don’t want to look too hard to
find information
• Leverage tried-and-true communications
channels
• Requires more than one channel
• Integrate CSR messaging throughout the
workplace experience

10. Not relevant and don’t care
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
1. Did you ask?
2. Do you know what motivates and excites employees?
3. Are your programs broad enough to appeal to a
diverse group of employees?
4. Are peers serving as ambassadors for your programs
and serving a key role in promoting the event and
encouraging their peers to participate?
Ask yourself these questions:

11. Five foundations of success
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
1. Instill giving and
volunteering into the
culture
2. Make sure leaders are
authentically involved
3. Implement a broad
communications strategy
4. Provide a range of
opportunities
5. Make it easy to get
involved

12. Start with basics
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
• Theme or cause-based
fundraising campaigns
• Day of Service
• Company sponsored
volunteer projects
• Individual volunteer
projects
• Participate in a charity
walk

13. 10 ideas to excite and engage employees
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
1. Get creative
2. Set goals
3. Provide incentives and recognition
4. Game on
5. Spice up seasonal giving
6. Host a fitness challenge
7. Volunteer as a group
8. Host a donation drive
9. Crowdfund as a team
10. Mini-micro funder

14. Summary thoughts
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
• Do one thing
• Have fun
• Make an
impact

15. Upcoming webinars
A C T I V A T I O N T A C T I C S T O M O T I V A T E & E N G A G E Y O U R E M P L O Y E E S
Register for our upcoming webinars:
https://csr.gooddonegreat.com/learn/

16. Steve Greenhalgh
Managing Director, CSR Strategy
steve@gooddonegreat.com