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Presented at PodcampAZUniversity of Advancing Technology                   November 2011
WAIT!!!!!!
What do you know about education and outreach?What do you want to know about education and outreach?
What isEducation andOutreach?
Communications that relate to the partners inside your business process       Customers       Employees        VendorsEduc...
www.rainmakerlawyer.com
Communications that       Outside the business relate to the partners    process but with which inside your business      ...
Bonin Bough – Pepsi Co
The value that a company creates should be measured not just in terms of short-term profits or paychecks but also in terms...
Value Added•Companies that use                                •Purified sulfuric acid sulfuric acid end up                ...
Gift EconomySustainable BusinessEnduring Institution
   1. Positioning – stand out from your competition.                                  Benefit: Differentiation   2. Loya...
THE GIFTECONOMYREPUTATION    IS CURRENCY
…we use the tools of the newmillennium to market, promote, andproduce the mythologies of a newgeneration.
…we use the tools of the newmillenniumto market, promote, andproduce the mythologiesof a new generation.
Economic Development – Active in policy development and advocacy for business in general and the entertainment industry in...
Education                  OutreachCommunications that        Outside the business relate to the              process but ...
Social Media      Common         General Uses       Education and                    Brands                           Outr...
•Founded in 2010•Arizona Based Business•Flip US properties to Canadian Buyers•They recently began to offer financing tospe...
Education                      Outreach   Which Stakeholders           Which stakeholders    should receive content     ...
Roddenberry Family of Businesses
Effective education and outreach initiatives using social media
Effective education and outreach initiatives using social media
Effective education and outreach initiatives using social media
Effective education and outreach initiatives using social media
Effective education and outreach initiatives using social media
Effective education and outreach initiatives using social media
Effective education and outreach initiatives using social media
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Social media is anchored in the Gift Economy. Learn how to maximize its use as part of an effective education and outreach campaign by first understand what Education and Outreach is and what to consider when designing such a campaign.

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Effective education and outreach initiatives using social media

  1. 1. Presented at PodcampAZUniversity of Advancing Technology November 2011
  2. 2. WAIT!!!!!!
  3. 3. What do you know about education and outreach?What do you want to know about education and outreach?
  4. 4. What isEducation andOutreach?
  5. 5. Communications that relate to the partners inside your business process Customers Employees VendorsEducation
  6. 6. www.rainmakerlawyer.com
  7. 7. Communications that Outside the business relate to the partners process but with which inside your business you believe it is process important to communicate Customers Allied Industries Employees Policy Makers Vendors Potential AdvocatesEducation Outreach
  8. 8. Bonin Bough – Pepsi Co
  9. 9. The value that a company creates should be measured not just in terms of short-term profits or paychecks but also in terms of how it sustains the conditions that allow it to flourish over time. These corporate leaders deliver more than just financial returns; they also build enduring institutions.
  10. 10. Value Added•Companies that use •Purified sulfuric acid sulfuric acid end up and resold it. As they •Took back the spent with hazardous waste prefected the process sulfuric acid from it became cheaper customers as a way to than manufacture. differentiate itself in the market. Polluting the Reduced Ops Environment Expenses
  11. 11. Gift EconomySustainable BusinessEnduring Institution
  12. 12.  1. Positioning – stand out from your competition. Benefit: Differentiation 2. Loyalty – enhances the customer experience resulting in increased loyalty and ultimately patronage as a form of repayment. Benefit: Retention 3. Reciprocity – to create goodwill (inequality). That inequality is repaid by positive word of mouth or word of mouse. Benefit: Referrals
  13. 13. THE GIFTECONOMYREPUTATION IS CURRENCY
  14. 14. …we use the tools of the newmillennium to market, promote, andproduce the mythologies of a newgeneration.
  15. 15. …we use the tools of the newmillenniumto market, promote, andproduce the mythologiesof a new generation.
  16. 16. Economic Development – Active in policy development and advocacy for business in general and the entertainment industry in particular in AZWorkforce Development – Create a creative and educated workforce skilled in cutting edge technologiesAudience Development – Educating today and tomorrow’s audience to be media literate critical consumers
  17. 17. Education OutreachCommunications that Outside the business relate to the process but with partners inside which you believe it your business is important to process communicate I Gotta do What?!!!!  SER Nonprofit Book and Incubator  Pop Goes the Workshops Classroom Myndsparc Acting  Arizona for Television and Commission on the Stage Community Arts Ed Classes
  18. 18. Social Media Common General Uses Education and Brands Outreach UsesSocial Facebook Connect with Fan Pages Friends and Personal AccountsNetworking Linked In Tweetchat Google Plus BusinessSites Colleagues TwitterBlogging Livejournal Inform debates Pop Goes the Classroom Blog Wordpress Blogger Provide insight USAToday Education Etribes Lend credibility Teacher’s Blog President’s Blog/VlogVideo and Youtube Brand Awareness Youtube channel Vimeo Sticky ContentAudio Establish VimeoStreaming Metacafe Expertise Blog Talk Radio Build following itunesOther Tumblr Specific to the Production AZ Daily form of media Kindle subscription Pinterest for blogs Paper.li Pinterest graphic Foursquare organizer
  19. 19. •Founded in 2010•Arizona Based Business•Flip US properties to Canadian Buyers•They recently began to offer financing tospecific types of Canadian Investors.
  20. 20. Education Outreach Which Stakeholders  Which stakeholders should receive content should receive content that is educational in that is informational in nature? nature? What type of education  What type of would you provide to information would you this market? provide to this market?  How can social media How can social media be harnessed to be harnessed to effectively engage this effectively engage this group? group?
  21. 21. Roddenberry Family of Businesses
  • RodGor2011

    Dec. 10, 2011
  • prinzip1

    Nov. 12, 2011

Social media is anchored in the Gift Economy. Learn how to maximize its use as part of an effective education and outreach campaign by first understand what Education and Outreach is and what to consider when designing such a campaign.

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