A presentation I delivered with Dr. Leahcim Semaj at the annual Jamaica Employers Federation Conference. Truncated Abstract: The standard marketing broadcasting function of social platforms are just the tip of the iceberg. These networks are the world’s first listening platform, allowing businesses to directly engage with prospective and existing customers in real time to solve problems, streamline customer service, and convert sales by giving insight into when, why, where and how they buy. Kemal Brown (C)

1. Social Media:
The New Normal
Ignore it to Your Personal and Professional Peril
Mr. Kemal Brown
CEO, Digita Global Marketing

2. Remember this?

3. Or does this look more
familiar?

4. “
We don’t “go” online anymore.
We ‘live’ online.
We need to think beyond ‘customer
journeys’ & map the moments in our target
customers day/ the moments that matter &
ask –
How will we deliver value in that
moment?

5. “
Smartphones are the new
windows, we look through
them and we see the world
-
Kemal Brown

6. More people own a
cell phone than a
toothbrush
- 60 Second Marketer

7. This is your
presentation
title

8. Social Media
Is…
Marjorie Clayman
Clayman Advertising
a new marketing tool that allows you to get
to know your customers and prospects in
ways that were previously not possible.
This information and knowledge must be
paid for with output of respect,
trustworthiness, and honesty. Social Media
is not a fad, but I also think it’s just the
beginning of the marketing revolution – not
the end.

9. Imagine
If you had your own newspaper:
• You could control what comes on the front page and how
much people it could read.
• You could target only the people who you wanted to
reach – Save paper and delivery cost.
What if you had your own television
station:
• Create your own shows and product placements.
• Get instant feedback on what they thought about you and
your products.
• Determine daily what they think about you and your
brand.

10. “
People don’t want e-mail,
they want ME-mail
- Seth Godin

11. What Social Media Really Is
◎The natural progression of the internet.
◎Now we are all broadcasters.
◎Digital expressions of emotional affinity.
◎The new form of human interaction.
◎A new way to build consumer trust.
◎The most data driven marketing
platforms to ever exist!

16. 3.42 billion internet users, equaling 46%
global penetration
2.31 billion social media users, delivering
31% global penetration
3.79 billion unique mobile users,
representing 51% global penetration
1.97 billion mobile social media users,
equating to 27% global penetration.
- Simon Kemp, We Are Social 2016

20. The Present Model
○ Immediate contact – 10%
○ Mediated contact – 90% (at the
mercy of the media, articles,
interviews, ads, press releases,
networking etc.)

21. The New Model
More control of how the world
see’s you and makes decisions
about you.
○ Immediate contact – 10%
○ Social mediated contact – 80%
○ Mediated contact – 10%

22. 10 Things All Executives
Should Now Be Doing
○Your desired outcomes?
◉Decision makers, Friends, colleagues, customers, others etc.
○Choosing your platform(s)
○What help do you need?
○What to post?
○What not to post?
○When to post?
○How to engage?
○Response time
○Gathering new insights and information

23. A Theory of
Propulsion
Social media is built on
the idea of propulsion.
It's not history, it's now.
The smartphone isn't
smart, it's merely hot.
Pulsing with the next
thing.
- Seth
Godin

24. “
Content Marketing is
the only marketing left.
- Seth Godin

26. The World Is Flat

27. What
Social
Can
Do

28. What Social Media Can Do
◎Increase sales of digital and physical products.
◎Build your personal and professional brand.
◎Have control over your brand’s perception.
◎Connect you to employment/leadership opportunities
◎Increase thought leadership & influencer status.
◎Create business opportunities – partnerships/funding.
◎Help you be heard, and promote your skills.
◎Give valuable insight into your market and competition.
◎Help you listen & gain feedback to sentiments in real-
time.

29. “
The micro content you
share, can have
macro
implications
- Kemal Brown

30. What
Social
Can’t
Do

31. What Social Media Can’t Do
◎Save a company with a product no one wants.
◎Increase your cash-flow by posting once a week.
◎Show ROI without effort.
◎Care exclusively about your number of
followers.
◎Be guaranteed to be viral or have overnight
success.
◎Replace marketing and PR
◎Succeed without top management buy-in.
◎Be done in-house by the vast majority of
companies.
◎Be done without a realistic budget.
◎Guarantee sales or influence.
◎Be done by "kids" who "understand social

32. How Businesses & Organizations Are
Using Social
◎Increased Brand Recognition.
Accessibility, visibility, and trust. 53% of Americans
who follow brans on social are more loyal to those
brands.
◎More Opportunities to Convert. Every
post you make on a social media platform is an
opportunity for customers to convert. Social media has
100% higher lead-close rate than outbound marketing.

33. Most companies ignore
70% of Facebook
questions.
- Simon Kemp, We Are Social
2016

40. “
78% Of Salespeople Using
Social Media Outsell Their
Peers
- Mark Fidelman

41. Mistakes Costing You Money
◎Not setting strategy and goals
◎Not including vital information in your profiles
◎Only treating social media as an awareness tool
◎Weak (or no) CTAs
◎Not testing your paid social organically
◎Paying for followers and engagement
◎Ignoring negative feedback/customer issues
◎Not monitoring competitors conversations
◎Poor planning/time wasting

42. The Process For Success
Liste
n
Plan
Execut
e

43. Create The Environment for Trust
Through Your Social Story
Be human,
Be vulnerable
Learn, unlearn,
relearn,
Hit the
Emotional
Target
Relate to Your
Audience, How
Did You Get
Here
Honesty &
Humility: The
Keys to
Believability
Do Not BS
People,
Strategically
Relay Truth

44. Branding & Social Media
Is For Everyone – Change Is Possible
• Jack Welsh – CEO, GE – Reverse Mentoring
• Colonel Sanders – Poor until 55, when his
friends were retiring
• Henry Ford – Commissioned the Model T –
45
• Ray Kroc – McDonald – 52
• Anna Mary Robertson Moses – 72 – Painter
• Taikichiro Mori - Was an academic – Real
Estate Investor at age 51
Change is life, adapt, improve and

46. The Case of
PICA

50. “
We don’t have a choice on
whether we do social media.
The Question is how well we
do it.
- Eric Qualman

51. Thanks!
Any questions?
You can find me at:
Kemal Brown
@kemallbrown
@kemallbrown
Kemal Brown
www.kemalbrown.co
m