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CORPORATE UNIVERSITY INFRASTRUCTURE for SUCCESS Case Study, Concepts and Debatable Ideas Kenny Ong Takaful Ikhlas Sdn Bhd
Objectives of this presentation ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Understanding Your Business Model and Strategy How to fit Best Practices to your Corporate University model
 
 
 
The McPlaybook* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Adapted from: Businessweek , Februrary 5 th  2007
What is the Business Model? USP Market  Discipline Profit Model ,[object Object],[object Object]
Business Model: Profit Model Revenue Cost Margin Cash  Flow Assets
What is the Business Model? USP Market  Discipline Profit Model
Market Discipline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],"They are the most innovative" "Constantly renewing and creative" "Always on the leading edge" "A great deal!" Excellent/attractive price Minimal acquisition cost and hassle Lowest overall cost of ownership "A no-hassles firm" Convenience and speed Reliable product and service Product Leadership Operational Excellence Customer Intimacy ,[object Object],[object Object],[object Object]
Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref:  The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution) Eg. Google Tata Nano
Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref:  The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref:  The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Alignment & Consistency: Disciplines, Priorities, and KPIs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref:  The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
Alignment & Consistency Operational Excellence (low cost producer) Product Leadership (best product) Customer Intimacy (best total solution) IBM  well-balanced portfolio, mass customization  Acer  super lean cost structure, aggressive pricing Apple  powerful products, premium pricing, limited range  Still Doing well in 2009-2011
ALIGNING YOUR BEST PRACTICES AND INFRASTRUCTURE TO YOUR CORPORATE UNIVERSITY BUSINESS MODEL
Strategy: Disciplines, Priorities, and KPIs Operational Excellence (low cost producer) Ref:  The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategy: Disciplines, Priorities, and KPIs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy: Value Disciplines Operational Excellence (low cost producer) Ref:  The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
Strategy: Value Disciplines Operational Excellence (low cost producer) Ref:  The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
Infrastructure Alignment: 4-Wheels Model Culture Business  Model Strategic Planning Structure Person Leadership Resources
Important Note: ,[object Object],[object Object]
Alignment: Framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Structure
Strategy: Framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Leadership
Strategy: Framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Person
Strategy: Framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resources
Alignment: Framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Culture
Alignment: 4-Wheels Model Culture Business  Model Strategic Planning Structure Person Leadership Resources
Aligning Infrastructure to Corporate University Goals Implementing Best Practices via Infrastructure and Systems
[object Object],Each Discipline Requires Different Priorities & Resources Operational Excellence Customer Intimacy Organization, jobs, skills Management  systems Information and  systems Culture, values, norms
Each Discipline Requires Different Priorities & Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Organization, jobs, skills Management  systems Information and  systems Culture, values, norms
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Each Discipline Requires Different Priorities & Resources Organization, jobs, skills Management  systems Information and  systems Culture, values, norms
Each Discipline Requires Different Priorities & Resources Organization, jobs, skills Management  systems Information and  systems Culture, values, norms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
END NOTES
Which Company? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2010 American Customer Satisfaction Index (ACSI)  E-Business Report
Which Company? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2010 American Customer Satisfaction Index (ACSI)  E-Business Report
Popularly Unpopular ,[object Object],[object Object],[object Object]
Don’t forget… ,[object Object]
Corporate Universities Blueprint Corporate University Management Action Learning Programmes Published Works:  The Chronology of  Corporate University  Thinking Corporate University  Intelligence Services Corporate Licensing Entrepreneurial Platform Self-Assessment and Peer Review Programme (SAPR) DYNAMIC SWOT ANALYSIS Strategically-focused Corporate University  Design & Application Reviews Seminars  & Workshops Feasibility  Studies Global Best Practice Evaluation & Reporting  User Surveys and Tracking Studies Multi-client Research Studies Providing Corporate University Management Services world-wide  References for: management models and toolkits http://couniversity.com/corporate-university-consulting-services/corporate-university-blueprint/
Thank You.  soft copy of slides:   http://totallyunrelatedrandomanddebatable.blogspot.com/

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CORPORATE UNIVERSITY INFRASTRUCTURE for SUCCESS

  • 1. CORPORATE UNIVERSITY INFRASTRUCTURE for SUCCESS Case Study, Concepts and Debatable Ideas Kenny Ong Takaful Ikhlas Sdn Bhd
  • 2.
  • 3.
  • 4. Understanding Your Business Model and Strategy How to fit Best Practices to your Corporate University model
  • 5.  
  • 6.  
  • 7.  
  • 8.
  • 9.
  • 10. Business Model: Profit Model Revenue Cost Margin Cash Flow Assets
  • 11. What is the Business Model? USP Market Discipline Profit Model
  • 12.
  • 13. Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution) Eg. Google Tata Nano
  • 14. Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
  • 15. Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
  • 16.
  • 17. Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
  • 18. Alignment & Consistency Operational Excellence (low cost producer) Product Leadership (best product) Customer Intimacy (best total solution) IBM well-balanced portfolio, mass customization Acer super lean cost structure, aggressive pricing Apple powerful products, premium pricing, limited range Still Doing well in 2009-2011
  • 19. ALIGNING YOUR BEST PRACTICES AND INFRASTRUCTURE TO YOUR CORPORATE UNIVERSITY BUSINESS MODEL
  • 20. Strategy: Disciplines, Priorities, and KPIs Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
  • 21.
  • 22. Strategy: Value Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
  • 23. Strategy: Value Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
  • 24. Infrastructure Alignment: 4-Wheels Model Culture Business Model Strategic Planning Structure Person Leadership Resources
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. Alignment: 4-Wheels Model Culture Business Model Strategic Planning Structure Person Leadership Resources
  • 32. Aligning Infrastructure to Corporate University Goals Implementing Best Practices via Infrastructure and Systems
  • 33.
  • 34.
  • 35.
  • 36.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42. Corporate Universities Blueprint Corporate University Management Action Learning Programmes Published Works: The Chronology of Corporate University Thinking Corporate University Intelligence Services Corporate Licensing Entrepreneurial Platform Self-Assessment and Peer Review Programme (SAPR) DYNAMIC SWOT ANALYSIS Strategically-focused Corporate University Design & Application Reviews Seminars & Workshops Feasibility Studies Global Best Practice Evaluation & Reporting User Surveys and Tracking Studies Multi-client Research Studies Providing Corporate University Management Services world-wide References for: management models and toolkits http://couniversity.com/corporate-university-consulting-services/corporate-university-blueprint/
  • 43. Thank You. soft copy of slides: http://totallyunrelatedrandomanddebatable.blogspot.com/

Editor's Notes

  1. Example of successful customer loyalty strategy focusing on Operational Excellence and Product Leadership while maintaining market standard on Customer Service without indulging in it
  2. Example: Google USP – Search, Free! Profit Model – Ad revenue MKt Discipline – Operational Excellence Example: Air Asia USP – Budget Profit Model – Lowest Cost, Maximum Seats Mkt Discipline – Operational Excellence
  3. Example: Google USP – Search, Free! Profit Model – Ad revenue MKt Discipline – Operational Excellence Example: Air Asia USP – Budget Profit Model – Lowest Cost, Maximum Seats Mkt Discipline – Operational Excellence
  4. How does the Customer define “Great Experience”? - It depends on their own perceptions. Problem is…this differs depending on the Customer! If you are very good in something that the Customer does not value, it will not improve the Experience.
  5. To Excel – Must be a Leader in ONE of the disciplines but the other two must be at least at industry standard
  6. OPTION 1
  7. To Excel – Must be a Leader in ONE of the disciplines but the other two must be at least at industry standard
  8. To Excel – Must be a Leader in ONE of the disciplines but the other two must be at least at industry standard
  9. Refer to Handout 1: Value Disciplines
  10. OPTION 1
  11. OPTION 2 But…. I cannot tell you which path CNI has taken!
  12. Resources happen to be ONE part of the alignment process in an organization. Resource allocation will very much depend on the other variables illustrated here. Resources must follow the Business Model: USP, Profit Model, Market Discipline
  13. CNI:
  14. Resources happen to be ONE part of the alignment process in an organization. Resource allocation will very much depend on the other variables illustrated here.