Evolving Corporate Universities (ECU) Webinar
December 2011
• The importance of embedding a best practice management infrastructure in the organisation structure and administrative systems at an early stage in the formation of a CU
• how a company's best practice administrative infrastructure systems ensure that the best practices are visible
• how best practices can be applied and possibly how they can also leave opportunities for innovations in relation to the company's strategic vision and objectives
11. What is the Business Model? USP Market Discipline Profit Model
12.
13. Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution) Eg. Google Tata Nano
14. Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
15. Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
16.
17. Alignment & Consistency: Market Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
18. Alignment & Consistency Operational Excellence (low cost producer) Product Leadership (best product) Customer Intimacy (best total solution) IBM well-balanced portfolio, mass customization Acer super lean cost structure, aggressive pricing Apple powerful products, premium pricing, limited range Still Doing well in 2009-2011
19. ALIGNING YOUR BEST PRACTICES AND INFRASTRUCTURE TO YOUR CORPORATE UNIVERSITY BUSINESS MODEL
20. Strategy: Disciplines, Priorities, and KPIs Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
21.
22. Strategy: Value Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
23. Strategy: Value Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
42. Corporate Universities Blueprint Corporate University Management Action Learning Programmes Published Works: The Chronology of Corporate University Thinking Corporate University Intelligence Services Corporate Licensing Entrepreneurial Platform Self-Assessment and Peer Review Programme (SAPR) DYNAMIC SWOT ANALYSIS Strategically-focused Corporate University Design & Application Reviews Seminars & Workshops Feasibility Studies Global Best Practice Evaluation & Reporting User Surveys and Tracking Studies Multi-client Research Studies Providing Corporate University Management Services world-wide References for: management models and toolkits http://couniversity.com/corporate-university-consulting-services/corporate-university-blueprint/
43. Thank You. soft copy of slides: http://totallyunrelatedrandomanddebatable.blogspot.com/
Editor's Notes
Example of successful customer loyalty strategy focusing on Operational Excellence and Product Leadership while maintaining market standard on Customer Service without indulging in it
Example: Google USP – Search, Free! Profit Model – Ad revenue MKt Discipline – Operational Excellence Example: Air Asia USP – Budget Profit Model – Lowest Cost, Maximum Seats Mkt Discipline – Operational Excellence
Example: Google USP – Search, Free! Profit Model – Ad revenue MKt Discipline – Operational Excellence Example: Air Asia USP – Budget Profit Model – Lowest Cost, Maximum Seats Mkt Discipline – Operational Excellence
How does the Customer define “Great Experience”? - It depends on their own perceptions. Problem is…this differs depending on the Customer! If you are very good in something that the Customer does not value, it will not improve the Experience.
To Excel – Must be a Leader in ONE of the disciplines but the other two must be at least at industry standard
OPTION 1
To Excel – Must be a Leader in ONE of the disciplines but the other two must be at least at industry standard
To Excel – Must be a Leader in ONE of the disciplines but the other two must be at least at industry standard
Refer to Handout 1: Value Disciplines
OPTION 1
OPTION 2 But…. I cannot tell you which path CNI has taken!
Resources happen to be ONE part of the alignment process in an organization. Resource allocation will very much depend on the other variables illustrated here. Resources must follow the Business Model: USP, Profit Model, Market Discipline
CNI:
Resources happen to be ONE part of the alignment process in an organization. Resource allocation will very much depend on the other variables illustrated here.